Josh Collins.
New Director of Destination Activations + Marketing leads clients into “experience economy”.
BETHESDA, MD. – Streetsense, an experience-focused strategy and design collective, announced Josh Collins has joined the firm as a Director of Destination Activations + Marketing.
Josh brings to Streetsense more than 20 years of experience across both the entertainment and travel and tourism industries having co-founded the digital agency Kinekt, as well as working with musicians such as The Roots and John Legend. A sought-after speaker on destination marketing and member of the Advisory Board for the Silicon Valley-based eTourism Summit, Josh will focus on helping destinations create, curate, and market travel experiences to drive visitor demand and boost economic impact.
“Throughout my career, my mission has been to help destinations thrive,” said Collins. “As a firm with ‘experience’ in its DNA, joining Streetsense is a natural fit. I look forward to helping our clients think about destination marketing in new and creative ways."
Prior to joining Streetsense, Josh served as the digital communications manager for Visit Franklin, a destination marketing organization in Franklin, Tennessee, located just outside of Nashville, where he helped the organization reach record audiences by leveraging new technologies and lead a digital campaign that resulted in the saving of Nashville’s Historic Studio A.
“Josh is a creative thinker and focused implementor who has helped destinations and brands large and small enhance their reach,” said Ralph Thompson, Streetsense’s executive director for travel + tourism. “He will play a pivotal role helping our clients with destination visioning, branding, experience mapping, planning, and developing go-to-market campaigns.”
Strengthening the firm’s destination marketing practice, especially around travel and tourism, will complement the ongoing growth of Streetsense, which has included the opening of new offices in the U.S. and Europe, expanding services, and a joint venture with CBRE Group, Inc., commercial real estate services and investment firm.
“At Streetsense, we focus on understanding evolving consumer demand and helping our clients create meaningful experiences and connections that will drive long-term value,” said Streetsense CEO Brian Taff. “Where and how people connect, socialize, and discover is fundamental to how we approach the world, and we are fortunate to have such an experienced team – now buoyed with Josh Collins – working with destinations to help create, curate, and tell their stories.”
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
