B2B International wholesaler Jumbo Tours reports 21% increase in online bookings through eRevMax distributed properties.
PAIN / LONDON – B2B International wholesaler Jumbo Tours, part of Alpitourworld, has enhanced its distribution technologies following a two-way direct XML integration with eRevMax for its brands Jumbonline and Jumbobeds. The advanced connectivity has already provided measurable business benefits to Jumbo Tours Group bookings from leading hotel chains that distribute inventory through RateTiger and the Connect enterprise distribution platform.
The improved data flow performance offers hotels with better room package promotion planning and distribution on Jumbonline and Jumbobeds. It also allows hotels to have optimal control over their inventory while enabling quick time to market thereby ensuring lead position and improved brand visibility.
“Thanks to the direct connectivity, many more hotels have migrated to the XML. Since we completed our 2-way XML connection, the bookings in eRevMax distributed properties have increased by over 21%. As a result we have achieved a huge improvement in our sales and distribution targets,” said Franco Bracotto, eBusiness Director of Jumbo Tours Group.
“Jumbonline and Jumbobeds are rapidly growing in the main outbound markets. We are happy to have them as a valued partner in our Channel Ecosystem which is a select collection of influential demand partners. This integration has already shown positive results and we aim to continue building our advanced channel connections to help the industry match supply with relevant demand in a timely manner,” commented Greg Berman, COO, at eRevMax International.
Hotels can leverage Jumbo Tours for improving market reach as the travel site offers services to tour operators from around the world and has a turnover forecast of over 1,800,000 passengers for 2013 with its brands Jumbonline and Jumbobeds. This offers immense opportunities for accommodation providers to get in front of a larger traveler base through eRevMax’s sophisticated real-time channel management technologies, making sure they push availability, rates and inventory for improved online revenues.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
