Lemongrass Marketing will handle all UK communications for Discover Africa, helping to grow brand awareness among UK consumers.
Lemongrass Marketing announces two new clients to its expanding portfolio, winning the UK PR contracts for tour operator, Discover Africa, and car and campervan rental company, Drive South Africa.
Discover Africa is a leading online tour operator offering authentic and personalised African safari experiences. Founded in 2002 by local business partners Andre Van Kets and Steve Conradie with a combined 20 years exploring and tech experience, Steve and Andre hand-pick tour operators and lodges that meet their strict criteria of quality, safety, ethics and value.Discover Africa has helped thousands of travellers carefully plan and craft beautifully presented, flawlessly executed African safaris.
Lemongrass Marketing will handle all UK communications for Discover Africa, helping to grow brand awareness among UK consumers.
In addition, Lemongrass Marketing has been appointed the UK PR Agency for Discover Africa’s sister-brand Drive South Africa. Drive South Africa is Africa’s leading car rental service, offering car, 4×4 and even campervan hire for the adventure seeker wanting to explore Africa on their own steam. After more than 20 years, Drive South Africa ensures their customers get wherever they want to go with experience and reliability backing them up all the way.
Founder and CEO at Lemongrass Marketing, Mirjam Peternek-McCartney, comments: “We are really excited to be working with Discover Africa and Drive South Africa as ethical international travel brands that align with our company purpose and vision. We look forward to achieving some phenomenal results working together with the team in 2023 and beyond.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
