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LifeMiles selects Connexions Loyalty to provide enhanced benefits

Loyalty Program of Avianca Airlines expands Accrual and Redemption options to include LifeMiles Rental Cars and LifeMiles Things to Do.

RICHMOND, VA. – LifeMiles, the loyalty program of Avianca Airlines with more than 5.8 million members, has chosen Connexions Loyalty, a leading provider of loyalty and rewards programs, to extend its accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things To Do. The enhanced program provides LifeMiles members with exciting new options and augments to one of the most comprehensive travel rewards programs in Latin America.

Available immediately on the LifeMiles website, the newly launched partnership between LifeMiles and Connexions Loyalty includes rental cars in more than 120 countries and gives members access to nearly 10,000 leisure activities such as city tours, culinary activities and shows around the world.

“Connexions Loyalty has proven experience delighting customers, and our partnership will allow us to significantly improve the accrual and redemption options available to our members,” said Matt Vincett, head of LifeMiles. “Our new rental car and “things to do” offerings via Connexions, make it easier than ever for LifeMiles members to earn and use their miles well beyond the airport.”

The enhancements to LifeMiles come as part of a large scale redesign of all of Avianca’s digital properties, aimed at providing easier access to products and services through simplified navigation, an expedited check-in process, and app options that offer enhanced convenience throughout every step of an itinerary and are powered by Connexions Loyalty.

“LifeMiles and Avianca have taken dramatic steps to further elevate the customer experience for each of their passengers,” said Scott Lazear, President of Connexions Loyalty. “We believe that the additional redemption options provided by Connexions Loyalty will increase engagement among Avianca’s most loyal customers.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.