Five-star and five-star ‘Grand Luxury’ establishments in the Spanish capital have a score of 0.9050 in the Global Review Index, ahead of those in London (0.8811), Paris (0.8784) and Milan (0.8745). Experience, employees and customer service are the aspects most valued by clients of Madrid hotels.
MADRID – Five-star and five-star GL (Grand Luxury) hotels in Madrid have a score of 0.9050 in the Global Review Index, higher than that of accommodation in the same category in London (0.8811), Paris (0. 8784) and Milan (0.8745). This is reflected in the second report of the Travel Trends Radar observatory, an initiative by Forward Travel to provide analysis of the luxury tourism segment.
The study has been carried out with the data provided by Review Pro, the online reputation analysis tool for hotels that uses the opinions of travellers collected across travel agencies, social networks and other platforms. This report compares the valuation of five-star and five-star GL hotels in Madrid, London, Paris and Milan – the European cities that attract the most high-impact tourists – with respect to the experience in the establishment, the staff, the customer service, the location, the food and beverage offering, the atmosphere or the cleanliness, among others.
In the case of hotels in Madrid, the most valued aspects are experience, with 27.54 percent, employees, with 18.7 percent, and customer service, with 18.42 percent.
In London hotels, the most valued by customers are the staff (23.6 percent), the experience (23.5 percent) and the customer service (11.6 percent). In Paris, the aspect that receives the highest score is employees (20.2 percent), experience (18.2 percent) and property (11.23 percent). In Milan, the experience (24.5 percent), staff (23.3 percent) and food and beverage offering (13.8 percent) stand out.
Room for improvement in rooms, properties and gastronomic service
The second report of Travel Trends Radar also offers useful information on the elements to improve according to the opinion of guests in five-star and five-star GL hotels in the Spanish capital. The aspects that obtain the lowest score are rooms (14.1 percent), the property (9.9 percent) and the offer of food & drink (6.4 percent).
Whilst in London, rooms are the worst valued element with 14.6 percent, followed by the food & drink offered, as well as the property with 8 percent each.
The rooms (13.3 percent), the property (10 percent), and food & beverage offering (8.4 percent) are those that receive the worst score in Paris. Finally, in Milan, the lowest valuation is for the rooms (15.1 percent), the property (9.8 percent) and cleanliness (7.4 percent).
Travel Trends Radar, a high-impact tourism observatory
The Travel Trends Radar observatory is an initiative of Forward_Travel, a project created to promote high-impact tourism, in collaboration with the Community of Madrid, tourism intelligence company Mabrian, Mastercard, Savills and Review Pro, which is part of Shiji Group.
By publishing reports, Travel Trends Radar provides useful information so that professionals in the tourism ecosystem can design short- and long-term strategies to increase the average stay and spend of high-value travellers.
The first report from the observatory was dedicated to analysing the satisfaction index of tourists who visited Madrid, the evaluation of clients who stayed in five-star and grand luxury hotels in the city, as well as the recovery of air capacity from France, Italy, the United States, the United Kingdom, Mexico and Israel to Madrid from January to September 2022 compared to those who travelled to the city in the same period of the previous year.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.