The Travel Agents' Choice Award has benn won by Morooco showing the importance of this destination for British travellers.
It’s the question that’s top of mind for anyone planning a trip- where would the travel experts go? Now holidaymakers have the answer – Morocco. The Moroccan National Tourist Office (MNTO) is delighted to announce that it has won a Travel Agents’ Choice Award.
Organised by Selling Long Haul magazine, the Travel Agents’ Choice Awards are the only industry accolades nominated and voted for by UK travel retailers. The ‘Tourist Office of the Year for North Africa & Middle East’ prize will be presented to the CEO of the Moroccan National Tourist Office, Mr Hamid Addou and the Minister of Tourism for Morocco, Dr Lachen Haddad at this year’s World Travel Market.
This Travel Agents’ Choice gong is recognition of the importance of British travellers to Moroccan tourism as well as the MNTO’s continued strong communication, PR and marketing strategy in the UK.
Showcasing its latest multimillion pound advertising campaign at this year’s World Travel Market, the MNTO has continually invested in promoting Morocco as a unique cultural and seaside experience to holidaymakers and business travellers.
This ‘above the line’ spend has been underpinned by an on-going dedicated media relations campaign covering an intensive program of press visits, relationship building and influencer strategies, leveraging key events both in Morocco and the UK, highlighting the encounters which make the discovery of this country such a unique and fulfilling experience.
Faical Alaoui Medarhri, Trade Marketing Manager for MNTO says: “We are delighted to have been chosen by travel agents themselves as the Tourist Office of the Year for North Africa & Middle East and that the industry shares our passion for Morocco as a unique cultural and seaside destination.”
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