Only one in five Americans would be comfortable staying either in a hotel or privately-owned vacation rental on Day One. One in four Americans would head to the beach on Day One; by Day 60, almost three in four would be comfortable doing so.
NEW YORK – More than one in four U.S. adults say travel is among the activities they are excited to return to when experts sound the all clear on COVID-19 restrictions. But will they be ready to go on Day One? A survey by independent marketing, advertising and public relations agency Mower reveals that 60 days will pass before a majority of Americans will feel comfortable returning to most travel-related activities.
Americans will be more inclined to take the wheel than take to the skies
It will be Day 30 before half of Americans anticipate feeling comfortable taking a vacation by car and Day 60 before half will fly in a plane, only 42% are inclined to travel internationally by Day 60, and 22% say they have never or would never venture beyond the U.S.
|
|
On Day 1 |
By Day 30 |
By Day 60 |
Unsure |
Have/would never |
||||||
|
Vacation by car |
28% |
51% |
73% |
21% |
6% |
||||||
|
Fly in a plane |
16% |
24% |
56% |
31% |
13% |
||||||
|
Travel internationally |
12% |
23% |
42% |
36% |
22% |
Hotels will regain trust sooner than privately-owned vacation rentals
Only one in five Americans would be comfortable staying either in a hotel or privately-owned vacation rental on Day One. By Day 30, a gap emerges between the two choices and by Day 60, respondents are 23% more likely to check in to a hotel than a privately-owned rental.
|
|
On Day 1 |
By Day 30 |
By Day 60 |
Unsure |
Have/would never |
||||||
|
Hotel |
18% |
40% |
65% |
26% |
9% |
||||||
|
Privately-owned vacation rental |
17% |
35% |
53% |
26% |
21% |
They’ll bet on a day at the beach vs. a night at the casino
One in four Americans would head to the beach on Day One; by Day 60, almost three in four would be comfortable doing so. Theme parks, spas and casinos will feel more like a gamble, with only one in seven Americans comfortable returning on Day 1 and roughly half by Day 60.
|
|
On Day 1 |
By Day 30 |
By Day 60 |
||||
|
Public park/beach |
26% |
52% |
72% |
||||
|
Bar/restaurant |
22% |
49% |
70% |
||||
|
Museum, cultural, music venue |
17% |
41% |
66% |
||||
|
Theme park |
15% |
32% |
55% |
||||
|
Spa |
14% |
31% |
51% |
||||
|
Casino |
14% |
29% |
49% |
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
