An exciting industry first, the app provides a ‘one stop shop’ for all the information Thomson customers need at their fingertips once they have booked their holiday.
LONDON – TUI Travel, a FTSE 100 company and owners of Thomson, is putting holiday planning in the palm of its holidaymakers’ hands as it today rolls out the MyThomson app to all Thomson customers following a successful trial with travellers.
During the trial more than 15,000 holidaymakers downloaded the app and their reviews have given it a 4-star rating in the Apple App Store – as well as a spot in the Top 20 most popular travel apps. Now it is being made available to all Thomson customers, TUI Travel expect the app to reach 50,000 downloads by the end of September.
An exciting industry first, the app provides a ‘one stop shop’ for all the information Thomson customers need at their fingertips once they have booked their holiday. It will also help save time at the airport, putting an an end to the days of searching for a piece of paper to find out the flight number or departure time, as it includes everything from flight information and luggage allowance details, to maps to help customers plan the best route to the airport.
Another feature, which proved popular during the trials, is the holiday-countdown timer, which cleverly tells users how many days, hours, minutes and seconds remain until their holiday starts – and post it to Facebook and Twitter, to share with family and friends.
Customers can also use the MyThomson app to check the current weather and the temperature in their resort destination. Thomson holiday destinations all have access to Wi-Fi, so even whilst on holiday travellers can use the app to book last minute excursions. It also provides holidaymakers with access to destination guides.
Johan Lundgren, Deputy Chief Executive of TUI Travel, said: “Innovation is at the heart of TUI Travel’s strategy to deliver future growth and we recognise mobile technology and social media are changing the way in which consumers research, book and share their holiday experiences.
“New technology plays an increasingly important role and we are using it to revolutionise the travel industry. Not only for the traveller, but also to ensure we can continue to enhance our understanding of what holidaymakers need and want, so we can create the best possible holiday experiences.
“The launch of the MyThomson app is an exciting new way of connecting our customers anytime, anywhere, in any way with Thomson. The annual summer holiday is a significant purchase for our customers and we know that they not only spend time choosing and planning their holiday but also looking forward to it. The app is a fantastic way to get customers more excited about their holiday and will help them keep up to date with all the information they need in one place, just a tap away.”
With a portfolio of 240 brands, TUI Travel is Europe’s largest and most successful leisure travel company with a track record of innovation. Its latest, the MyThomson app, is an exciting industry first and will act as a blueprint that will be rolled out to other TUI Travel brands across Europe.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
