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New itineraries, product simplification and added value

NCL’s create sales opportunities for agents

New simplified cruise itineraries, better value cruise-only fares and even more attractive group benefits are three key selling points for agents in NCL’s new 2010 / 2011 Freestyle Cruising brochure.

Launched at Cruise Convention, the brochure gives agents the opportunity to upgrade early booking customers to the best available stateroom in their category when booking before 31 August. These savings can also be applied to group bookings to add even more value when combined with NCL’s regular group benefits.

Stephen Park, general manager, NCL UK, says the company has looked at ways to simplify its offering to help agents sell cruises effectively in a tough market environment.

“We have standardised our fly-cruise packages and made cruise-only prices even better value by removing included costs such as parking and kids’ packs. This means agents can pass better fares on to customers and tailor holidays to guests’ individual needs, making extra commission along the way.”

NCL has also introduced new simpler cruises for the UK market for 2010 / 2011 including seven-night combinable eastern and western Caribbean itineraries onboard its newest ship Norwegian Epic, to be launched in 2010, and combinable seven-night itineraries for both Norwegian Gem out of Venice and Norwegian Jade from Barcelona.    

“Shorter round-trip itineraries are easy for agents to learn to sell and come with an attractive price point.  We know UK guests looking for a Freestyle Cruising experience want to get to the sun as quickly as possible and are delighted with the initial reception for our new seven-night Greek Isles and Aegean Sea itineraries on Norwegian Gem,” says Park.