Amadeus Altea Corporate Recognition will allow Lufthansa to better recognize and serve corporate travelers throughout the entire journey, driving loyalty and customer satisfaction by offering a more personalized corporate travel experience.
MADRID, SPAIN – For too long airlines have been unable to effectively personalize and differentiate offers specifically for corporate customers. Amadeus announces that Lufthansa is the first to select Amadeus’ patent-pending Altea Corporate Recognition, a tool which allows the airline to better recognize corporate customers at the time of booking. This ensures strategic tailor-made offers can then be provided to the corporate customer as well as to the individual business traveler across all stages of their journey, enhancing both the corporate purchasing and wider travel experience in the process.
By automatically recognizing the corporation to which a business traveler belongs, personalization can begin from the moment the flight is being booked. This could mean corporate customers are offered preferential handling from the first booking step onwards or that individual business travelers are managed as valued customers whilst at the airport and are then fast-tracked through security for example.
At the same time, an airline, in general, has the potential with Altea Corporate Recognition to automatically offer packages of tailored ancillary services which are focused wholly on business travelers’ needs, such as, baggage and preferential seat options. For Lufthansa this means a choice of selected services can be easily offered to boost demand and drive customer loyalty and retention, as the airline continues to actively focus its service to the corporate client’s needs.
“Corporate travelers remain the core customer group for global network carriers such as Lufthansa,” said Christian Tillmans, Vice President Global Sales and Key Account Management Lufthansa. “Amadeus Altea Corporate Recognition allows us to both retain and increase the value delivered to corporate customers and business travelers alike. This development is a key milestone on our journey to offering an even more personalized and differentiated experience, enabling us to respond better to the customers’ need, increase customer satisfaction and drive higher productivity at the same time.”
“Corporate travelers of today expect even higher levels of personalization than passengers travelling for leisure,” said Julia Sattel, Senior Vice President Airline IT, Amadeus. “In a world where full service airlines face increasing competition from LCCs and hybrid carriers, there is a need to take the next step towards a truly personalized experience. Whilst this solution benefits the individual traveler, it also allows airlines to boost their relationship with key corporations as a whole – meaning airlines’ loyalty divisions can use the solution in a strategic manner. This is the latest step in our bid to ensure we focus our energies on the evolving 21st Century traveler, enabling airlines to connect, serve and manage their customers in the most effective way possible.”
Today, the majority of business travel is booked via the indirect channel, making Altea Corporate Recognition’s ability to identify a corporate customer via any channel, including indirect and corporate self-booking tools, critical to helping airlines reach their personalization objectives. Altea Corporate Recognition allows Lufthansa to offer its corporate customers more personalization as the individual and predefined corporate level benefits will be prompted during the booking process.
Amadeus Altea Corporate Recognition is complemented by Amadeus’ existing loyalty and personalization solutions, Amadeus Loyalty Management Suite and Amadeus Awards Suite, which enable airlines to clearly recognize their loyalty program members and corporate members throughout the merchandizing, retailing and operational environment.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
