Interesting findings from 2016 RTG City Relevance Report (US Edition) include NYC topping the overall city index, scoring highest with Food & Beverage, Shopping, Attractions & Landmarks, Culture, Art & Heritage, Infrastructure & Facilities, and Accommodation & Service.
SHANGHAI – RTG Consulting Group released the "2016 RTG City Relevance Report (US Edition)", a study ranking US cities by relevance to Chinese outbound tourists.
The report, in association with Hearst China, highlights how a city is portrayed in the consumers' mind through RTG's Relevance Decagon Model – a system designed to measure and display a subject's relevance by associations across 10 individual attributes. Interesting findings include NYC topping the overall city index, scoring highest with Food & Beverage, Shopping, Attractions & Landmarks, Culture, Art & Heritage, Infrastructure & Facilities, and Accommodation & Service.
Top rankings from the City Relevance Report
|
Attribute |
Attribute Relevance % |
Most Relevant City |
|
Natural Landscapes |
92% |
Maui |
|
Safety & Security |
90% |
Washington DC |
|
Infrastructure & Facilities |
86% |
New York City |
|
Food & Beverage |
85% |
New York City |
|
Accommodation & Service |
85% |
New York City |
|
Value for Money |
84% |
Maui |
|
Culture, Art & Heritage |
80% |
New York City |
|
Shopping |
74% |
New York City |
|
Attractions & Landmarks |
77% |
New York City |
|
Entertainment |
71% |
Las Vegas |
"Our focus was to understand not only which US cities are most relevant, but to gain an in-depth understanding of what today's Chinese outbound tourists consider priority attributes of a city," said Angelito Tan Jr., CEO of RTG Consulting Group. "When travelers are planning for an upcoming trip, the process for selecting a destination has many similarities to choosing a consumer brand for purchase. And so this report can have significant value for both city tourism, as well as retail brands, looking to attract the more discerning Chinese traveler".
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
