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On the Beach becomes UK’s first OTA to launch direct integration with Emirates

The integration will see On the Beach offer direct flights to Dubai from eight UK airports.

On the Beach announced it has become the UK’s first online travel agent to launch a direct integration with Emirates through Online B2B, the airline’s NDC API.

The integration will see On the Beach offer direct flights to Dubai from eight UK airports. 

Having fine-tuned its core business, which has historically focused on short haul holidays, the online travel agent will introduce medium to long haul holidays, which will focus on Dubai and popular Arabian Gulf beach resorts such as Ras Al Khaimah.

On the Beach has optimised its product in these destinations and is now directly contracting its hotels in the region, focusing on four and five star properties in Dubai with a mix of board basis options, and all-inclusive properties in Ras Al Khaimah.

The holiday specialist has also optimised its online platform to handle scheduled flights, along with its current offering of low cost and charter flights.

Bill Cavendish, Emirates’ Vice President Distribution Strategy, said: “Emirates has launched Online B2B – its IATA NDC Level 2-certified API – to extend its online brand into travel retailers and ease integration into their own trading platforms, thereby enhancing our mobile and B2C strategy, and allowing us to collaborate more effectively with the travel industry. We are delighted to have partnered with On the Beach on this integration.” 

The launch of the Emirates integration will be supported by significant marketing investment by On the Beach, with contracting staff also joining the business to focus on the new product.

The new flights will give customers the opportunity to fly direct to Dubai from eight airports across the UK. Daily services are available from Newcastle, Stansted and Edinburgh with a number of services each day from Glasgow, Birmingham, Manchester, London Gatwick and London Heathrow.

Customers travelling to Dubai with Emirates via On the Beach will be able to enjoy its generous baggage allowance of 30kgs and online check-in.

Bill Allen, Chief Supply Officer at On the Beach comments: “We are absolutely delighted to be the first OTA in the UK to launch a direct integration with Emirates and we are sure this new product will prove popular with our customers.”

“Emirates offers a fantastic passenger experience and the UAE, in particular Dubai and increasingly Ras Al Khaimah, are incredibly popular year-round destinations amongst British holidaymakers. Dubai has an exceptional range of hotel product and we are looking forward to becoming a major partner for the destination”

Richard Jewsbury, Emirates’ Divisional Vice President – United Kingdom said: “We are very pleased to work with one of the UK’s leading online retailers of beach holidays to offer customers a seamless travel experience when visiting the UAE.

“Dubai is the ideal holiday destination, offering UK travellers more than six wonderful public beaches, decked with the finest restaurants and cafes. The city also offers private beach access from luxurious four-star and five-star hotels across the coast. With over 120 non-stop Emirates flights per week from the UK to Dubai, customers have a range of convenient timings to choose from, ensuring they maximize their time in the vibrant city.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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