Rezgo, the cloud based software as a service reservation platform for tour and activity operators has helped hundreds of small operators manage bookings for over One Million customers Worldwide.
CANADA – The in-destination tours and activities segment is estimated to be worth more than cruise and more than double the car rental market. Yet, the vast majority of businesses that provide these tours and activities have no access to technology that can help them capitalize on web and mobile commerce.
Rezgo, a pioneer in cloud based software for tour and activity businesses, is changing that and proving that travelers will book “things to do” online and on their mobile devices. This past month, the hundreds of businesses that use Rezgo collectively broke the one million customer mark.
“Tours and activities have always been the ugly duckling of the travel industry” says Stephen Joyce, Rezgo CEO. “Because it is so fragmented and the businesses tend to be quite small, no one really pays much attention. Serving over one million customers worldwide proves that people will book with small business, if given the chance. It also shows that small businesses can be successful online if provided with the right tools and support.”
The majority of businesses that use Rezgo are small businesses who offer daily tours, activities, or excursions. Unlike peer to peer services, these are professionals who make their living providing experiences to visitors and locals alike. What is interesting about the one million customers booked through these small businesses, is the data that can be analyzed from all the transactions and how that data can be used to help small businesses improve.
Businesses who accept credit card payments get more bookings. Even though PayPal is the preferred payment method for most businesses, over 80% of customers paid for their bookings with a credit card.
Stephen adds “By looking at a large cross section of customers we can provide tour and activity businesses with valuable insight into what works and what doesn’t. Obviously there are more analytics we can provide now that we have a decent data set. This is information they can’t get anywhere else.”
Rezgo is expecting strong continued growth as more small businesses take advantage of web and mobile offerings. With more small businesses online, the expectation is that more customers will be booking cool and interesting “things to do” on the web and increasingly, through their mobile devices. The hope, of course, is that those customers will be making those bookings through a Rezgo powered small business.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
