While just over two in five (43%) say that the economy has no impact on their travel plans, one-third of Americans (34%) indicate that their outlook on the U.S. economy makes them less likely to travel over the summer. This is down slightly from 2012, when 36% said they would be less likely to travel due to the economy.
NEW YORK – Many people have fond memories of those summer vacations of their youth – hanging out at the beach with siblings, getting told by Dad to be quiet or he’ll pull the car over, and just relishing the time with friends and family. But is it still the same? With most schools now out for the year and Fourth of July around the corner, summer travel is set to kick into high gear for this season. But actual plans for travel are mixed; while the percentage of Americans indicating they plan on taking at least one leisure trip this summer (64%) is up slightly from 2012 (60%), there are indications that more would like to do so but feel held back.
While just over two in five (43%) say that the economy has no impact on their travel plans, one-third of Americans (34%) indicate that their outlook on the U.S. economy makes them less likely to travel over the summer. This is down slightly from 2012, when 36% said they would be less likely to travel due to the economy.
These are among the findings from a Harris Poll of 2,276 U.S. adults (aged 18 and older) surveyed online from March 13-18, 2013 by Harris Interactive.
TABLE 1
LEISURE TRIPS PLANNED
“How many leisure and/or business trips do you anticipate taking over the summer (May – August)?”
Percent planning “leisure trips”
Total 2009 |
Total 2010 |
Total 2012 |
Total 2013 |
|
% |
% |
% |
% |
|
0 Trips |
35 |
34 |
39 |
36 |
1+ Trips (NET) |
65 |
66 |
60 |
64 |
1-2 Trips |
48 |
47 |
45 |
44 |
3-4 Trips |
15* |
13 |
9 |
12 |
5+ Trips |
2* |
6 |
6 |
8 |
Note: Percentages may not add up exactly to 100 percent due to rounding;
*In 2009 the nets were taken of 3-5 trips and 6+ trips, respectively.
TABLE 2
BUSINESS TRIPS PLANNED
“How many leisure and/or business trips do you anticipate taking over the summer (May – August)?”
Percent planning “business trips”
Base: All adults
Total 2009 |
Total 2010 |
Total 2012 |
Total 2013 |
|
% |
% |
% |
% |
|
0 Trips |
77 |
81 |
81 |
83
|
1+ Trips (NET) |
23 |
19 |
19 |
17 |
1-2 Trips |
9* |
13 |
12 |
11 |
3-4 Trips |
11* |
3 |
3 |
3 |
5+ Trips |
3* |
3 |
4 |
3 |
Note: Percentages may not add up exactly to 100 percent due to rounding;
*In 2009 the nets were taken of 1 trip, 2-5 trips, and 6+ trips, respectively.
Nearly two-thirds (64%) of Americans plan on taking at least one leisure trip from May through October, up from 60% in 2012. In contrast, the 17% of Americans anticipating one or more business trips within that same timespan is down slightly from 2010 and 2012 (19% each) and considerably from 2009 (23%).
TABLE 3
PLANNING 1+ LEISURE/BUSINESS TRIPS – by Gender & Children
“How many leisure and/or business trips do you anticipate taking over the summer (May – August)?”
Base: All adults
Total |
Gender |
Children |
|||
Male |
Female |
Yes |
No |
||
% |
% |
% |
% |
% |
|
1+ Leisure Trips |
64 |
68 |
61 |
69 |
62 |
1+ Business Trips |
17 |
24 |
11 |
26 |
14 |
- Men are more likely than women to anticipate at least one leisure trip (68% men, 61%), and are more than twice as likely to anticipate one or more business trips (24%-11%).
- Additionally, those living in households with children under 18 are significantly more likely than those without to be anticipating both one or more leisure trips (69%-62%) and one or more business trips (26%-14%).
Vacationers (those expecting to take one or more leisure trips over the summer) anticipate spending an average of $1,665 for summer leisure travel overall; business travelers anticipate spending $2,231 on average.
TABLE 4
PLANNING 1+ LEISURE/BUSINESS TRIPS – by Gender & Children “How many leisure and/or business trips do you anticipate taking over the summer (May – August)?”
Base: Plan on specified type of travel
Total |
|
Mean anticipated leisure travel spending |
$1,665 |
Mean anticipated business travel spending |
$2,231 |
Beachy Keen
When asked which type of destination they plan on visiting during their leisure travel this summer, the highest percentage of vacationers (38%) say they’ll be hitting a beach location, followed by downtown/center of a city (27%), countryside/rural (23%) and national/state park (23%). Roughly two in ten are planning a theme park trip (21%), mountain location excursion (19%), suburban/on the edge of a large or small city (19%), or a leisure/discovery vacation (17%), while one in ten plan on taking a cruise (10%) or visiting an international location (9%).
TABLE 5
IMPACT OF U.S. ECONOMIC OUTLOOK ON LIKELIHOOD TO TRAVEL IN NEXT 4 MONTHS
“How does your outlook on the U.S. economy impact your likelihood to travel over the summer (May-August)?”
Base: All adults
Total 2009 |
Total 2010 |
Total 2012 |
Total 2013 |
|
% |
% |
% |
% |
|
More likely (NET) |
7 |
6 |
8 |
6 |
I am much more likely to travel |
3 |
3 |
3 |
2 |
I am somewhat more likely to travel |
4 |
3 |
5 |
4 |
No impact on my likelihood to travel |
40 |
46 |
44 |
43 |
I am somewhat less likely to travel |
23 |
20 |
17 |
19 |
I am much less likely to travel |
18 |
16 |
19 |
15 |
Less likely (NET) |
41 |
36 |
36 |
34 |
I have no plans to travel |
12 |
13 |
13 |
17 |
Note: Percentages may not add up exactly to 100 percent due to rounding.
- Younger vacationers (Echo Boomers and Gen Xers) are more likely than their older counterparts (Baby Boomers and Matures) to be planning either a beach vacation (45% Echo Boomers, 47% Gen Xers, 32% Baby Boomers, 27% Matures) or a theme park trip (31%, 25%, 14% and 6%, respectively).
- Men appear more attracted to the outdoors, as they are more likely than women to be planning a trip to a national or state park (28% men, 17% women) or a mountain location (24% men, 14% women).
- Those in households with children under 18 are more likely than those without to be planning beach (47% with, 34% without), theme park (35% with, 13% without) and cruise (15% with, 7% without) vacations, while those without are more likely to be planning trips to suburban destinations (21% without, 14% with).
- Urbanites are significantly more likely than either their suburban or rural counterparts to be planning international leisure travel for the summer (15% urban, 8% suburban, 4% rural).
TABLE 6
TYPE OF VACATION DESTINATION – Mentions over 3%
by Generation, Gender, Children <18 in HH & Metro Status
“To which of the following types of destinations do you plan on vacationing this summer?”
Base: Plan on taking 1+ leisure trips over the summer
Total |
Generation |
Gender |
Children <18 in HH |
Metro Status |
||||||||
Echo Boomers 18-35 |
Gen Xers 36-47 |
Baby Boomers 48-66 |
Matures 67+ |
Male |
Female |
Yes |
No |
Urban |
Suburban |
Rural |
||
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
|
Beach location |
38 |
45 |
47 |
32 |
27 |
35 |
42 |
47 |
34 |
41 |
40 |
33 |
Downtown/Center of a city |
27 |
31 |
28 |
22 |
24 |
25 |
29 |
27 |
26 |
34 |
27 |
18 |
Countryside/Rural |
23 |
19 |
27 |
26 |
21 |
24 |
23 |
21 |
25 |
28 |
20 |
28 |
National/State Park |
23 |
25 |
23 |
22 |
19 |
28 |
17 |
27 |
20 |
26 |
21 |
23 |
Theme park |
21 |
31 |
25 |
14 |
6 |
22 |
19 |
35 |
13 |
22 |
22 |
16 |
Mountain location |
19 |
21 |
19 |
17 |
20 |
24 |
14 |
21 |
18 |
21 |
17 |
22 |
Suburban / On the edge of a large or small city |
19 |
20 |
12 |
18 |
29 |
19 |
18 |
14 |
21 |
21 |
19 |
15 |
Leisure/Discovery (destination in which the primary attraction is a spa, wine country, golf or other unique attractions) |
17 |
19 |
16 |
15 |
17 |
18 |
16 |
15 |
18 |
17 |
16 |
18 |
Cruise |
10 |
13 |
8 |
7 |
8 |
11 |
8 |
15 |
7 |
9 |
9 |
11 |
International location |
9 |
12 |
10 |
5 |
10 |
10 |
7 |
10 |
8 |
15 |
8 |
4 |
Family (reunion, hometown, wedding, etc.) |
7 |
3 |
5 |
9 |
12 |
5 |
9 |
3 |
9 |
4 |
8 |
8 |
Note: Multiple responses allowed.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.