Improved transport links and investment in infrastructure resulting in the opening of a number of new hotels and venues were factors accountable for the fact that Milan and Paris have both been voted as most popular European cities for Meetings and Incentives.
Results from a recent Global Destination Index, compiled by leading Global DMC and Event Management Company, Pacific World, have identified Italy and France as the most popular countries in Europe for meetings and incentives.
Improved transport links and investment in infrastructure resulting in the opening of a number of new hotels and venues were factors accountable for the fact that Milan and Paris have both been voted as most popular European cities for Meetings and Incentives.
Emanuele Pinna, Destination Manager of Pacific World Italy, commented, “Thanks to its geographic centrality, recent economic and political stability and very good direct flight connections, Italy is becoming and increasingly popular destination for meetings and incentives. The destination is also seeing a great deal of interest from Middle East meeting planners, due to the Alitalia acquisition by Etihad in 2014.”
Emirates flying daily from Dubai to Bologna from November 2015, has made Bologna’s Marconi Airport the fourth largest in Italy for global connections. From February 2016 Verona will accommodate three flights a week from Paris Orly International Airport, operated by Transavia, Air France’s low cost company.
Cecile Dubeau, Destination Manager of Pacific World France, commented: “We’ve seen an increased demand for Paris as a meetings and incentives destination from countries including USA, UK, Germany and Brazil. Factors contributing towards its rise in popularity include the impact of the exchange rate for US clients, affording them greater buying power and the constant demand from the EU zone source markets.”
PACIFIC WORLD Destination Index Dec15
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
