Starbucks brings the world’s top airport food and beverage brand to the company’s best-in-class portfolio.
ATLANTA – Paradies Lagardere, a leading North American travel retailer and restaurateur, announced it has entered into a license agreement with Starbucks, passionate purveyors of world-class coffee and beverages, to develop and operate stand-alone Starbucks stores in U.S. airports.
This marks the first time the brand will be available from multiple licensees since the very first airport Starbucks opened in Seattle 29 years ago.
“We’re extremely pleased with this new opportunity to work with Starbucks. There’s no doubt that this is a historical moment in our industry and the addition of Starbucks to our brand arsenal aligns perfectly with the growth strategy of our Dining Division,” said Gregg Paradies, president and CEO, Paradies Lagardere.
Regynald Washington, president, Paradies Lagardere Dining Division said, “The trust Starbucks demonstrates toward our team with this agreement is a clear testament to our relentless focus on the customer experience. I like to say we’re ‘maniacs’ about guest hospitality and brand integrity. I truly mean this, and that’s why the world’s top brands trust us.”
“We know customers demand retailers innovate and work to meet their needs. Our partnership with Paradies Lagardere will allow us to expand our footprint and reach more customers across U.S. airports. We will also bring new innovations to the market and elevate the overall Starbucks Experience for partners and customers. This includes new store concepts and digital capabilities that meet our customers where they are in their particular travel journey,” said Henry Klein, Starbucks senior national account executive, travel.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
