‘Get Onboard: Reduce. Reuse. Rethink’ will run at the Design Museum in London from 12 September 2019 to January 2020.
Each year, an estimated 5.7 million tonnes of cabin waste is generated on passenger flights, ranging from single-use plastic to amenity kits, earphones and food waste.
In ‘Get Onboard: Reduce. Reuse. Rethink’, leading travel and transport design studio PriestmanGoode looks at ways in which we can use design thinking and material innovation to address the vast issue of waste, looking at opportunities to rethink personal behaviour patterns and the products and infrastructure that make up our journeys, in order to move towards a more conscious way to travel.
A research paper commissioned by the EU on tourist behaviour and environmental issues outlined a difference in people’s awareness of and intent to pursue sustainable behaviours, and their actual actions. The latter was deemed to be caused by both external factors like availability of resources during the travel experience, as well as internal factors like the belief that one person cannot make a difference.
But nature is demanding that we change our behaviour.
Jo Rowan, Associate Strategy Director at PriestmanGoode says “Design is about using creative thinking and problem solving to look at how we can make things better, how to minimise resources and waste, and how we can encourage change in consumer behaviour.
PriestmanGoode has been at the forefront of aviation design for the last 20 years, working with the world’s leading airlines, aircraft manufacturers and suppliers. Moreover, our expertise spans across the whole travel sector and includes airports, hotels and public transport. This gives us unique insight into and influence across the industry as a whole.
We want to raise awareness of how much waste is created when we travel, and explore alternatives that address the supply of products and services, but also what each individual can do to lead us to a more sustainable travel industry.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
