Puzzle Partner and Phocuswright will deliver a unique content program using premium data and analysis from the Phocuswright research library to develop high-level educational articles and white papers.
NEW YORK – Puzzle Partner and Phocuswright announced a partnership to deliver cutting-edge research and thought leadership content for travel technology brands. The partnership provides access to Phocuswright's research library and Puzzle Partner's marketing expertise, in an effort to help companies grow their market share, increase brand awareness and drive overall revenue.
"The partnership with Puzzle Partner gives travel brands access to Phocuswright research in an entirely new and creative way," said Pete Comeau, Phocuswright's senior vice president, sales. "Phocuswright's data and analysis of the travel market is unmatched and Puzzle Partner's proven track record of helping build brands makes them the perfect partner for this endeavor. We look forward to working together as we bring new products to the global travel industry."
Puzzle Partner and Phocuswright will deliver a unique content program using premium data and analysis from the Phocuswright research library to develop high-level educational articles and white papers. Travel brands can then leverage this content to build engagement and drive leads into their sales funnels.
"Pulling in an audience with content rather than pushing out endless marketing messages can be incredibly effective," said Alan Young, Puzzle Partner's president. "It helps influence, educate, nurture ongoing conversations, overcome objections, and build long-term loyalty. Our program goes beyond building awareness. It's about action, and it requires a strategy and expert guidance to make it meaningful. Leveraging verified research from a highly-respected source like Phocuswright, and weaving it into an actionable marketing blueprint is the ideal way to increase visibility, communicate trust and connect powerfully to your business goals."
"Branded content based on Phocuswright research is exactly what our industry needs," stated Tony D'Astolfo, Phocuswright's managing director. "By communicating thought leadership, companies become part of the conversation early in the customer journey. All too often, companies gather a plethora of data and then don't know what to do with it. Now, with the combined forces of Phocuswright and Puzzle Partner, there is an affordable option to use valuable information in concert with engaging content to deliver relevant information to prospects, partners and customers."
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
