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Reader's Digest Association and Priceline Partner Network announce multibrand online travel content agreement

RD.com and TasteofHome.com to launch Custom Travel Centers offering audiences significant domestic and international travel services.

NEW YORK – Reader’s Digest Association (RDA), home to some of the world’s largest, most trusted and iconic media brands, announced an agreement with the Priceline Partner Network to integrate custom online travel centers into its flagship media properties.

RDA is kicking off the agreement with Travel Centers located at rd.com/travelcenter on the Reader’s Digest magazine website and at tasteofhome.com/travelcenter, on the Taste of Home magazine website (set to launch September 1), where consumers can access a robust collection of U.S. and international travel services from the Priceline Partner Network.  

“Our highly engaged, significant audiences have strong affinities for travel, with surveys showing that 70 percent of the RDA audience sees Reader’s Digest as a credible source for travel information and a majority interested in purchasing travel services on our brand sites,” said Leslie Dukker Doty, Reader’s Digest Association Chief Marketing Officer. “Our partnership with Priceline Partner Network is a natural fit, creating a mutually beneficial bridge across two highly valued brands while bringing meaningful resources and content that further enhances our readers’ lives.”

The vast array of travel services offered through the RD.com and TasteofHome.com Travel Centers include:

  • Hotel room bookings from published-price hotel rooms through over 200,000 hotels worldwide;
  • Hotel freebie access from Priceline’ Partner Network’s s extensive database including instant discounts, free breakfast, free Internet access and more;
  • Global rental car reservation bookings, Including rental car company discount codes;
  • Airline ticketing with almost all major airlines, including seat mapping, booking different classes of seats, and airline frequent flier number support;
  • Broad lineup of money-saving air and hotel vacation packages, providing up to $500 in savings when air and hotel are booked together, as compared to booking separately.
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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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