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Record number of travellers spawns growth in the Official Hometown of Santa Claus

Santa’s Igloos Arctic Circle.

Rovaniemi’s success story as a travel destination continues.

In the past few months, Rovaniemi has received an internationalisation award from the President of Finland, been featured prominently in several international media outlets like Lonely Planet and the National Geographic, hosted launch events for Alitrip and Alipay as well as exceeded previous record numbers of visitors to the arctic city.

Last year, 490 000 passengers travelled through Rovaniemi airport. At the launch event, Chinese travel giant Alitrip declared their intention to bring 50,000 Chinese visitors to Rovaniemi in the near future.

Rovaniemi’s success is a result of years of hard work that has now come into fruition. To keep up with the growing numbers, the travel industry in Rovaniemi has responded with building lots of new accommodation and creating new experiences for visitors.

The latest additions to Rovaniemi’s selection of accommodation:

Nest-like rooms on stilts with large windows for Northern Lights watching next to SantaPark, a five-minute drive from the city centre.

The new glass-roofed, arctic view rooms offer a whole new opportunity to experience the Northern Lights and Lapland’s ever-changing nature while enjoying the comforts of a hotel room.

Recently opened in a converted former bank, Hostel Cafe Koti is a stylish hostel in the heart of Rovaniemi. The solid beauty of the building has been spiced up with a modern and cosy touch.

A high-end resort designed for adults looking for relaxing holidays, personal service and outdoor activities in small groups.

Recently chosen the best hotel in Finland by Trivago, slick and stylish Arctic Light Hotel is the latest addition to Rovaniemi’s range of hotels.

A private island close to central Rovaniemi, with an establishment that has 11 guestrooms, each furnished with Finnish classics by designers such as Alvar Aalto.

New experiences in Rovaniemi

Take to the skies for some amazing Auroras! This is something out of the ordinary: Northern Lights hunting in an airplane. The flight is carried out in a small passenger plane and takes about an hour. Definitely something to write home about.

Here’s another thing you don’t do every day: float in an icy lake looking up at the dancing Northern Lights. You’ll be provided with a rescue suit that keeps you warm and comfortable. Crazy? Maybe. Fun? For sure!

Polar Explorer is the only private tourist icebreaker in Northern Europe and the biggest tourist Icebreaker in the world. Relax in the cosy saloon, go for a walk on the frozen sea or even float in the icy dark water in a survival suit!

Polar bear cubs born in captivity are extremely rare, but one of the two cubs born in Ranua Zoo near Rovaniemi on November 25th 2016 has survived the critical first few weeks and is expected to exit the den for the first time in February or March. The public will be notified beforehand.

New direct flight connections
Daily flights between Rovaniemi and Helsinki are operated by Finnair and Norwegian throughout the year. For winter and spring 2016-2017, the following flight connections have been established:

London (Gatwick) – Rovaniemi with Norwegian
Operated between 2nd December 2016 and March 2017 on Mondays and Fridays

Berlin – Rovaniemi with Germania
Operated between 11th January and 23rd March 2017 on Wednesdays and Sundays

Zurich – Rovaniemi with Germania
Operated between 18th December 2016 and 30th April 2017 on Wednesdays and Sundays

General & Editorial Team Manager - TravelDailyNews Media Network

Panos is the General & Editorial Team Manager for TravelDailyNews Media Network (, and Among others he surervises the editors team and takes care of every day functions. His passion is marketing and especially online marketing and often attends online travel conferences.