The Rentalcars Connect agreement offers icelolly customers the option to reserve car rentals at any one of the 53,000 Rentalcars.com locations at the click of a button in 43 languages.
Rentalcars Connect, the B2B ground transportation arm of Booking.com, has partnered with icelolly.com to allow customers to search and compare car rental solutions on the UK’s fastest-growing holiday comparison website.
Rentalcars Connect has announced a new partnership that will allow icelolly.com to complement its online offering with an integrated white-label solution, which will allow customers of the holiday metasearch and travel deal platform to compare and book car rentals in one simple process alongside millions of deals on holidays, cruises and UK breaks.
The Rentalcars Connect agreement offers icelolly customers the option to reserve car rentals at any one of the 53,000 Rentalcars.com locations at the click of a button in 43 languages. icelolly is also set to benefit from higher conversion rates, with Rentalcars Connect performing continuous A/B testing aimed at creating a more personalised merchandising experience for icelolly customers.
The collaboration with the leading ground transportation provider will also help icelolly to boost its ancillary revenue streams, alongside offering its customers a more streamlined all-in-one booking experience.
Fraser Ellacott, managing director at Rentalcars Connect, said: “icelolly.com is a forward-thinking, ambitious and innovative company that is constantly looking at ways in which it can improve the customer travel booking experience. Revitalising its car rental offering in partnership with Rentalcars Connect is the next step in its journey and we are looking forward to seeing our collaboration pay long-term dividends.”
Richard Singer, CEO at icelolly.com, said: “Rentalcars Connect is renowned for offering bespoke and quality platforms to partners across the globe, so joining forces with them was a natural decision for us. The Rentalcars Connect team took the time to understand our vision and what we needed to take our customer booking experience to the next level. We have an ambitious growth strategy, and I’m confident that this partnership will actively support our aims today and into the future.”
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