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Reto Schmid named new Head of Cabin Crew at SWISS

Reto Schmid, who is currently SWISS’s Head of Human Resources, will assume a new function as the company’s Head of Cabin Crew on 1 July.

Reto Schmid has been appointed Head of Cabin Crew at Swiss International Air Lines (SWISS). He will assume his new duties on 1 July. Schmid succeeds Alexander Arafa, who is moving to become Head of Area & Contribution Management at the company’s Swiss WorldCargo division.

Reto Schmid, who is currently SWISS’s Head of Human Resources, will assume a new function as the company’s Head of Cabin Crew on 1 July. He succeeds Alexander Arafa, who will be moving on the same date to take up new duties as Head of Area & Contribution Management at Swiss WorldCargo, SWISS’s airfreight division.

Reto Schmid, who is 49, is a passionate airline person and a proven professional in the HR field. A graduate in law and a licensed attorney, Schmid has been with SWISS from the outset, and is intimately familiar with every aspect of the company and its history. Having joined the airline as its Secretary General in spring 2002, he took on an expanded brief three years later of Secretary General & General Counsel, in overall charge of Legal Affairs, External Relations and Internal Audit. He assumed his present position of Head of Human Resources, with responsibility for all SWISS personnel affairs, in 2010.

“The appointment of our new Head of Cabin Crew is a very important development,” says SWISS CEO Thomas Klühr. “We are creating 510 new cabin crew positions under our current fleet renewal programme – a major corporate challenge.” The search for Reto Schmid’s successor as Head of Human Resources has already been initiated.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

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