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Royal Brunei Airlines appoints 8020 Communications for new long-haul push

8020 Communications has been chosen to build awareness across the UK media of the airline’s acclaimed, award-winning customer service as well as of Brunei Darussalam and the island of Borneo as a gateway to South East Asia and Australasia.

LONDON, UK – Aviation, travel and transport PR specialist 8020 Communications is to handle Royal Brunei Airlines’ UK and Ireland communications as the carrier bids for a larger slice of the long-haul market to Asia and Australia.

Award-winning Royal Brunei Airlines, South East Asia’s launch customer for the Boeing 787 Dreamliner, will in October begin daily non-stop services from London Heathrow to Brunei International Airport. There, passengers can explore the natural and cultural tourism highlights of Brunei Darussalam and Borneo or connect via Royal Brunei’s world-class fleet to a wide range of popular destinations, including Shanghai, Hong Kong, Singapore and Melbourne.  

The non-stop Heathrow – Brunei service (effective 28 October 2018) positions Royal Brunei attractively in the long-haul market from London to Asia and Australia, which the airline aims to capitalise upon in driving up passenger numbers.

Following a competitive agency pitch, 8020 Communications has been chosen to build awareness across the UK media of the airline’s acclaimed, award-winning customer service as well as of Brunei Darussalam and the island of Borneo as a gateway to South East Asia and Australasia.

Trudi Beggs, Senior Account Director, 8020 Communications says: “Royal Brunei Airlines is navigating a new and exciting path this year. We are thrilled to be tasked with creating awareness of the treasures of Brunei and Borneo, as well as of South East Asia and Australasia. We will be working with Royal Brunei to reveal undiscovered destinations and experiences and position the airline as the first choice for leisure and business travellers to Asia.”

Adiel Mambara, Country Manager, UK & Ireland, Royal Brunei Airlines, says: “8020 Communications brings passion and creativity alongside deep sector aviation knowledge to our team. This year, there is much work to be done to increase our passenger numbers as well as visitor numbers to Brunei – 8020 will play a significant role in that campaign.”

Royal Brunei currently operates a fleet of eleven aircraft comprising five Boeing 787-8 Dreamliner aircraft together with two Airbus A320 NEO aircraft and four Airbus A320 CEO. Royal Brunei will have five new A320 NEO aircraft joining the fleet in 2018, making its fleet one of the youngest in the world with an average fleet age of two years.

This year, Royal Brunei has already received the APEX Official Airline Ratings Four-Star Award and the TripAdvisor Travellers' Choice Economy Class – Asia and Travellers' Choice Regional Airlines – Asia awards, a testament to the people of Royal Brunei who strive every day to offer a distinctively Bruneian service to all guests.

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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