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S7 Airlines extends OpenJaw t-Retail Platform for complete merchandising of all travel products

Omni-channel retailing via t-Retail Platform Tribe API; Flight shopping capabilities provided by ITA Software by Google.

MOSCOW, RUSSIA – One of Russia’s largest airlines, and oneworld alliance member, S7 Airlines, announced that it has successfully deployed the complete OpenJaw t-Retail Platform. The dynamic t-Retail Platform provides independent flight shopping, and merchandising of a full range of air and non-air products, on a single platform, for revenue or redemption.

A contemporary user experience enables S7 Airline customers to search, discover, plan and book their entire trip across the omni-channel. The website’s rich booking flow is replicated in an optimised mobile application, which was developed against the OpenJaw t-Retail Platform Tribe API.

The t-Retail Platform allows customers to shop across S7’s own and partner networks, through codeshare and negotiated prorate agreements. By integrating with ITA Software by Google’s QPX solution, the t-Retail Platform provides the following advanced flight search features:

  • Return, one-way and multi-city.
  • By price, or with miles.
  • Inspirational search capabilities, including an interactive map tool.
  • Advanced calendar shopping: fixed date, flexible date, +/-7 day calendar, date widening.
  • Multiple fare families, multi-cabin search.
  • Content-rich search results: flight duration, distance, meals and standard baggage allowance.

In order to service the total needs of the customer, the t-Retail Platform enables S7 Airlines to manage a full range of products from multiple suppliers. Direct business model control enables S7 Airlines to effectively merchandize, defend and create a customer proposition.

Air ancillaries and high margin ground ancillaries, such as hotel, car, insurance, and transfers, will be available for cross-sell within the booking flow, for increased conversion rates.

“Leveraging ITA Software by Google’s QPX solution and the power of the OpenJaw t-Retail Platform, S7 Airlines’ new merchandising platform services the complete customer need, across all touch points,” said Dmitriy Chuyko, e-Commerce Director, S7 Airlines. “The OpenJaw t-Retail Platform has enabled us to deliver the next phase of our strategy – to become the best Russian one-stop-shop for travel related products and services.”

Nicola Simionato, General Manager, Travel EMEA and APAC said: “We’re excited to help S7 give its customers a faster and more robust way of shopping for flights.”

“From the outset, S7 Airlines wanted to move away from the traditional airline model and become travel retailing innovators,” said Kieron Branagan, CEO, OpenJaw. “We are delighted that they chose the t-Retail Platform, and developed against the Tribe API, to deliver their ambition.”

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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