Largest GDS campaign to grow photo database gives hotel spotter more Value to Oveedia.
LAS VEGAS – Pure Hospitality Solutions, Inc., parent company of the Central American-Caribbean Online Travel Agency, Oveedia, announced that the value of its Hotel Spotter vertical application, has been proven by the ‘Calling All Photos’ campaign that Sabre (the $7 Billion Travel Network Family Oveedia belongs to),has launched to increase its media database.
“It was a great idea when we initially retained SoftonITG to assist us with the integration of Hotel Spotter,” stated Melvin Pereira, President & CEO of Pure Hospitality Solutions. “It is an even better strategy now that one of the world’s largest GDS’s initiated a global movement to beef up its own media database. Just as we knew an OTA geared toward Central America would be a hit, we were very confident that engaging the travel community, particularly photo enthusiasts, will not only be extremely lucrative, but necessary. Sabre’s photo campaign proves Hotel Spotter integration with Oveedia is a wise choice; and once again, we’re on the right track!”
As Sabre’s photo campaign proves Hotel Spotter value, Management suggests that Oveedia’s photo share software, will differentiate Oveedia from other OTA’s. Expected to boost initial valuations, Hotel Spotters is just one of the components being integrated with Oveedia, which will increase the travel/visitor engagement time. The photo share software will also efficiently optimize new data sources which none of the ‘Big Four’ [Expedia, Priceline, Orbitz, Travelocity] currently seem to leverage.
Oveedia, a platform developed by SoftonITG, creators of the location-based Taxi App CETATI, will continue its slow and steady beta launch roll-out. Currently stress testing the integrity of the search engine, the company plans to soon enable Oveedia’s booking feature. Once comfortable with the stability of both [search and booking], management will likely spring board from the pool of local hotels, having already listed with Oveedia, and begin aggressively building the regional database of hotels and other vacation properties not listed on any other major OTA.
Mr. Pereira concluded, “As we systematically integrate all of the features of the OTA, vertical applications like Hotel Spotter, as demonstrated by Sabre, will have a significant and positive impact on the unique value proposition Oveedia brings to the $34 Billion LATAM online travel market.”
Sabre’s photo campaign proves Hotel Spotter integrations into Oveedia will be a plausible viability for Pure’s shareholders.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
