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Saint Lucia launches Winter sun season with new campaign

  • Saint Lucia, Marigot Bay.

  • Saint Lucia, Marigot Bay.

  • Saint Lucia, Castries Harbor.

TV and digital advertising features new video to inspire vacationers to visit.

CASTRIES, SAINT LUCIA – The Saint Lucia Tourism Authority continues to welcome people back to Saint Lucia with the release of the second video in the ‘She is Saint Lucia…Let Her Inspire You’ series. The new film here aims to inspire more visitors as it showcases the destination as an ideal getaway.

Saint Lucia has been designated as “No Travel Health Notice: COVID-19 Risk is Very Low” by the Centers for Disease Control (CDC). It currently has the lowest rates of Covid-19 in the Caribbean, with no active cases.

The new video features a range of experiences available once more to visitors. As part of the phased reopening of tourism, new attractions and activities such as the mud baths at the Sulphur Springs, horseback riding and diving are now open to guests. ‘She is Saint Lucia…Let Her Inspire You’ highlights these experiences along with the warm hospitality of the people as visitors continue to be safely welcomed back to the island.

The uplifting short film is central to a broader global campaign. In North America, the video will be utilized in digital marketing, television advertising and social media. Throughout the video, clips of Saint Lucia’s unique experiences appear against the backdrop of its stunning landscape to build interest and excitement in the destination.

The Honorable Minister of Tourism Dominic Fedee said, “We have been heartened and humbled with the positive response to reopening our borders again to visitors. To date, we have welcomed more than 6,000 holidaymakers, who have been kept safe and had a wonderful time. Our first video had a message of reassurance. Now it’s time to build on that and inspire travelers by reminding them of the unique experiences that our beautiful island has to offer once more. We continue to diligently work to support our local citizens and our tourism partners and look forward to the season ahead.”

The Covid-certified experiences that can be enjoyed in Saint Lucia are:
1. Atlantic Shores Riding Stables
2. Balenbouche Estate *Reopening date to be announced
3. Diamond Waterfalls & Botanical Gardens
4. Gros Piton Trail
5. Pigeon Island National Landmark
6. Rainforest Adventures – ziplining
7. Sulphur Springs – mud baths and hot springs
8. Toraille Falls *Reopening December 2020
9. Diving
10. Water-based activities including boat hire

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.