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Saudi efforts to redesign tourism gather pace and support

HH Princess Haifa is joined by Spanish Tourism Minister Maroto in Riyadh

Sustainable Tourism Global Center launches to unite stakeholders and ensure tourism remains a key driver of growth for communities all over the world. Saudi puts tourism on the global stage for the first time at FII 2021, launching the Principles for Redesigning Tourism.


RIYADH, SAUDI ARABIA – Saudi Arabia's efforts to redesign the future of tourism accelerated this week with a string of major initiatives in Riyadh this week.

For the first time in FII history, tourism was brought to the forefront of the global agenda with the special summit, Redesigning Tourism – laying the foundations for future success, uniting more than 150 worldwide tourism leaders from the public and private sectors. During the Summit, the Ministry of Tourism launched five Principles for Redesigning Tourism, with support of governments and the private sector and endorsed by summit attendees.

Following the special summit, HE Ahmed Al Khateeb, Minister of Tourism, Kingdom of Saudi Arabia and HE Maria Reyes Maroto, Minister of Industry, Trade and Tourism, Kingdom of Spain agreed to work together to build a more resilient, sustainable, and inclusive tourism sector that provides prosperity for the long term.

The news comes after Saudi announced its Sustainable Tourism Global Center, a global coalition that will not only help the industry meet net zero goals, but work to ensure that tourism becomes a key driver of growth for communities all over the world, working with international partners to provide tools to support the sector in developing countries.

HE Ahmed Al Khateeb, Minister of Tourism, Kingdom of Saudi Arabia said: "This industry is very important. It connects nations, and Saudi Arabia is playing a very important role today, developing a number of initiatives including the Sustainable Tourism Global Center, to build resilience and ensure tourism provides the growth and opportunities we all want and need."

HH Princess Haifa, Vice Minister of Tourism, Saudi Arabia, said: "We need to enhance collaboration, to sit down at a table together, listen and understand what the issues are, agree on what the issues are and set a way forward. During the financial crisis back in 2008 we said banking is too big to fail. Today I'm telling the world tourism is way too big to fail."

Julia Simpson, President & CEO of the World Travel & Tourism Council added: "Travel & Tourism is a driving force behind the global economy. At the height of the COVID-19 pandemic the Kingdom brought public and private sectors together, under their G20 Presidency. Today, they are bringing the leaders of Travel & Tourism to reignite the sector."

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.