In her new role as director of global sourcing, Shaw is responsible for business development and sales. By leveraging her hotel and destination expertise, she will build business and enhance loyalty and performance through education, engagement and motivation.
SAUSALITO, CALIF. – Smart Meetings, the leading media company and most trusted resource for meeting professionals, announced that it has hired Vivian Shaw as director of global sourcing for its Smart Meetings 360 line of business. Shaw will report to Marin Bright, Smart Meetings founder and CEO.
Shaw, a 28-year veteran of the meetings and hospitality industries, brings a wealth of experience to the Smart Meetings 360 team. The company’s complimentary site selection service locates and secures tailor-matched hotels and venues for meeting planners. Smart Meetings 360 researches, negotiates and performs side-by-side proposal comparisons, site inspection preparations and more on behalf of its clients.
In her new role as director of global sourcing, Shaw is responsible for business development and sales. By leveraging her hotel and destination expertise, she will build business and enhance loyalty and performance through education, engagement and motivation. Shaw will develop future growth initiatives for the Smart Meetings 360 brand and craft strategic solutions for all site-selection efforts.
A proven senior-level sales expert, Shaw most recently served as senior national sales manager for The Sebastian-Vail. During her tenure, she was responsible for meeting and incentive group sales at the new luxury boutique hotel. While serving at The Sebastian-Vail, the hotel became rated one of Travel & Leisure’s Best Hotels in the World and Conde Nast Traveler’s No. 1 Hotel in the West.
Shaw is an industry leader, mentor and valuable team player who has served on prestigious boards and chair committees within the meetings and incentive industries. An expert in her field, she possesses a high level of business acumen and her impressive background includes serving as director of strategic alliance for MPI’s Rocky Mountain chapter board of directors and committee chair for Society for Incentive Travel Excellence.
Her experience in a variety of senior sales and leadership capacities include Hinton + Gruish (merged with ALHI), Keystone Resort and Conference Center, and Vail Resorts. Shaw began her career in operations and training management in the hotel, conference, resort, food and beverage divisions, creating a rock solid foundation to further assist her professional meeting clientele.
“Vivian is a seasoned professional with an impeccable track record of success in our industry,” Bright said. “Her good-natured and genuine personality, coupled with her aptitude for building valuable and meaningful connections, will nurture and develop tremendous new business for Smart Meetings 360.”
Shaw resides in Colorado with her husband and two children, and enjoys an active lifestyle.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
