Educational travel trade show features 30 frican suppliers.
FORT LAUDERDALE, FLA. and JOHANNESBURG – South African Airways (SAA) and South Africa-based event specialist, On Show Solutions, have raised the bar this year for their popular trade show with an increase in exhibitor numbers and an enhancement to the format. The Africa Showcase features suppliers from across Southern and East Africa that represent hotels, safari lodges, destination tourism organizations and other attractions that are popular with travelers from North America. The Africa Showcase will be held this year in San Francisco, CA.; Denver, CO; Fort Lauderdale, FL.; and Stamford, CT.
The Africa Showcase is designed for travel specialists who book vacations to Africa, to discover new hotels and safari products and learn the latest trends to increase sales to this lucrative travel segment. “This year the buyers are in for a treat,” said Amanda Margison, co-owner of On Show Solutions. “We’ve had huge demand from the industry to participate, encouraging us to increase the showcase to 30 suppliers while keeping our focus on the quality of products we feature.”
In addition to its successful trade evening format, SAA and On Show Solutions have introduced VIP buyer encounters in San Francisco, CA and Fort Lauderdale, FL. These dedicated events create an additional opportunity for top African producers to meet suppliers through scheduled appointments.
“We have worked hard to source the right profile of buyers to ensure the quality of the business interaction at all of our events,” said Stroebel Bekker, Vice President of Sales for South African Airways in North America. “As knowledge of Africa deepens and the market matures, we believe that the showcase needs to evolve to deliver maximum business.”
The Africa Showcase is the largest travel trade event in North America featuring exclusively African products. The show is designed to be both educational and entertaining, with attendees being immersed in the food, culture and experiences that they will be selling. Now in its 6th year in the U.S., On Show Solutions and SAA have created a winning partnership to bring together the right buyers and right suppliers to boost sales to Africa.
The dates and venues for the 2014 Africa Showcase are:
- Sept. 9: San Francisco, CA
- Sept. 11: Denver, CO
- Sept. 15: Fort Lauderdale, FL
- Sept. 17: Stamford, CT.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
