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South African Airways renews in-flight entertainment partnership with IFE Services

IFE Services will supply Africa's largest airline with top movies from Hollywood, Africa, Asia and other regions plus a broad mix of comedy, kids, nature, lifestyle, arts, business and sports TV programmes.

KNUTSFORD, ENGLAND – IFE Services announced that it will continue to meet the in-flight entertainment (IFE) needs of its long-standing client, South African Airways.

IFE Services will supply Africa’s largest airline with top movies from Hollywood, Africa, Asia and other regions plus a broad mix of comedy, kids, nature, lifestyle, arts, business and sports TV programmes. The leading content service provider will also provide informational videos, idents and other original production work when required. As well as managing IFE content acquisition and supply, IFE Services will take care of the airline’s digital file management requirements.

South African Airways is the national flag carrier of South Africa. The airline is the largest on the continent with the biggest route network in Africa, flying to more destinations both overseas and within the region. In 2012, South African Airways was voted the best African airline at the Passenger Choice Awards.

“We’re absolutely delighted to be continuing our close working relationship with South African Airways,” said Andy McEwan, CEO of IFE Services. “We know this highly respected airline very well and remain focused on providing them with great value, innovative entertainment.”

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