SouthAmerica.travel revealed a new website design on SouthAmerica.travel including a new multi-color gemstone logo, reflecting the beauty and diversity of the continent.
UNITED STATES – During the final golden days of August, SouthAmerica.travel revealed a new website design on SouthAmerica.travel including a new multi-colored gemstone logo, reflecting the beauty and diversity of the continent.
The new look was the product of many months of careful deliberation, as the company seeks to cultivate an aesthetic design and a more intuitive website which highlights the most attractive aspects of South America as an increasingly popular travel destination.
“We wanted a website that would be fun and easy to use, while reflecting the beauty of South America, and this new site truly makes that happen,” said Kaitlin McMichael, Marketing Manager at SouthAmerica.travel. “We queried many in our target market to ensure the layout and the forms were easy to use and that it was easy to find what you’re looking for on the site.”
The new design emphasizes SouthAmerica.travel’s specialties: multi-country South America trips, Argentina, Brazil, Peru, Chile, Colombia, and Ecuador, “however you can find all of South America – including Bolivia, Uruguay and Paraguay, as well as tours by activity, such as wine, railway or golf,” added McMichael.
The “multi-country tours” of South America are front and center in the new layout, and users are one click away from viewing hundreds of trip ideas that bridge countries in South America. Plus, the new Custom Tour form makes it easy – and fun! – for travelers to select the destinations and activities that interest them.
“We’re extremely excited about the “Create Your Own Custom Tour” function on the new website,” says Bradley Nehring, SouthAmerica.travel Vice President and C.O.O. “We’ve re-invented our custom tour form, but we’ve made it truly intuitive. In just 3 steps, you can choose your preferred South America destinations, choose from a dozen activities like wines, UNESCO sites or adventure, and giveus as much or as little info about your upcoming travel plans as you’d like. Then, we’ll take care of all the details, adding our knowledge of the destinations, and create a perfect itinerary tailored for you.”
The company is looking forward to receiving more inquiries from the new custom tour form. “Custom, tailor-made tours are our specialty,” added McMichael. “That’s where our travel consultants’ expertise and passion truly shine: when travelers request assistance arranging a trip for multiple locales in South America.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
