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TakeTwo expands European footprint with launch of strategic hub in Ireland

Paul Sexton, TakeTwo Ireland General Manager.

TakeTwo’s launch in Ireland follows the acquisition of Cork-based in September 2019 by Eton Travel Group in the UK.

TakeTwo Travel Solutions is expanding in Europe with the launch of its bespoke customer-focussed travel management services in Ireland. The move is a significant development for the start-up independent TMC, which was established last year in the UK/Europe and USA, as the investment gives TakeTwo a strategic hub to underpin servicing international clients, as well as an important foothold in Europe to manage UK and European companies who require servicing in the eurozone. TakeTwo is also aiming to shake up the business travel landscape by giving Ireland-headquartered international organisations a tailored, unbiased and alternative service offering to that of the traditional ‘mega’ global TMC players in the market.

TakeTwo’s launch in Ireland follows the acquisition of Cork-based in September 2019 by Eton Travel Group in the UK. The latter was subsequently acquired by Chris Thelen, CEO of TakeTwo in December 2021. Although TakeTwo and Eton Travel operate as separate entities in the UK, the expansion into Ireland will see Corporate rebrand as TakeTwo Ireland.

Heading up TakeTwo Ireland is travel industry veteran, and former co-owner of, Paul Sexton, in the role of General Manager. Sexton and his team have exciting plans for enhancing service options for existing and prospective clients in Ireland and across EMEA, as well as offering innovative new technology solutions, and specialist meetings and events services, with the support of Take Two’s global and transatlantic reach. TakeTwo also plans to build its team in Ireland with recruitment of additional high-calibre staff, whilst also supporting employees in a new-age hybrid and homeworking working environment, giving them flexibility and creating a better work/life balance.

Paul Sexton said: “I am delighted to see the launch of TakeTwo and am excited to be part of the company’s vision and expansion in Ireland. After 30 years in the travel industry, both in Ireland and Australia, I have seen a lot of changes, but what hasn’t changed is my commitment to the customer experience and focus on the traveller’s needs. That is why so many companies already trust us to manage their complex travel requirements. This approach to personal service and building client trust is integral to TakeTwo’s ethos, so our re-brand is the perfect fit. TakeTwo also has a unique and unbiased approach to its technology solutions because the TMC has started afresh without being encumbered by any legacy systems. No other TMC in Ireland can offer clients a single worldwide technology platform with plug and play solutions, consistent quality control and consolidation of reporting.

“The launch of TakeTwo also comes with great optimism and opportunities as the TMC already has a strong presence in North America” continued Sexton. “With a diverse international workforce and comprehensive global air connectivity, offering the only US pre-clearance facility in Europe, Ireland is an ideal hub for organisations seeking a European base. There are also around 800 US companies operating out of Ireland or headquartered here, and thousands of UK firms have registered companies in Ireland since the UK left the EU. We’re confident there is huge potential for TakeTwo to grow our business in this market.”

Chris Thelen, CEO TakeTwo added: “I am very excited to officially launch TakeTwo in the Irish market. For a global independent genuinely service-focussed TMC like ourselves, with strong transatlantic links, having a hub in Ireland will open up great opportunities for servicing existing and prospective clients. We are aiming to shake up the TMC landscape by introducing international companies based in Ireland to our alternative unbiased business travel management solution, which is vastly different to the impersonal and inflexible offering of the traditional mega global TMCs in this market. Furthermore, TakeTwo is well placed to service these organisations because we are already established in North America with offices in Boston, New York, Houston and Los Angeles.  Plus, Ireland gives us an ideal foothold into Europe, as it’s perfect for UK companies who want their Irish subsidiaries or European subsidiaries serviced in the eurozone. For ticketing purposes, we can also service customers in euros, US dollars and GBP”.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.