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The Backpacker Co and Busabout tie-up

The Backpacker Co will guide the early steps of Busabout in the Indian market and familiarize young travelers with the hop-on-hop-off-anywhere-anytime service of Busabout.

MUMBAI- The Backpacker Co, India’s first backpacker centric company, has recently been appointed as the general sales agent-India by Busabout with effect from February 2014, the latter being the leading coach network for European destinations. Factoring in the growing potential and interest of Indian youth to travel independently abroad coupled with the company’s stronghold of its customer base, The Backpacker Co has opted to deepen the market and strengthen the sector further. It will guide the early steps of Busabout in the Indian market and familiarize young travelers with the hop-on-hop-off-anywhere-anytime service of Busabout.

“Busabout is a terrific way to explore Europe. It combines flexibility as well as has a structure to allay the fears of the first time traveler. This is a path breaking product which will soon become extremely popular with the Indian youth,” said Yogesh M Shah, co-founder, The Backpacker Co.

The benefits of Busabout blue coaches are,

  • Fully flexible travel passes to facilitate change of plans as often as desirable — free of cost
  • Choice of 34 destinations across Europe
  • More freedom with more time to explore and more like-minded people to meet
  • Every second day departures between May to October
  • Expert guides and drivers on all departures
  • Door-to-door pick-ups and drop-offs from recommended hostels/hotels
  • Coaches equipped with reclining seats, plenty of leg room, secure lock-up for bags, and on-board power points

The hop-on-hop-off service of Busabout follows the concept of freestyle traveling. It provides an individual with unlimited options to build his own European adventure. Since 1998, the Busabout blue coaches have been linking the best cities and destinations in Europe with a commitment to the independent travelers to make their time, cash and experiences go further.

The company has been set up by travelers and is exclusively for those yearning to explore and meet other like-minded people. Over 65% of Busabout passengers have not travelled Europe before and 70% are traveling on their own. By being the alternative choice, the company has remained dedicated to freestyle form of travel and the unique hop-on hop-off flexible coach network.

India is emerging as the fastest-growing outbound market and showcases great untapped potential. The UNWTO predicts that India will account for 50 million outbound tourists by 2020. As per The Statistic Portal, there were approximately 320,000 outbound trips from India to Southern and Mediterranean Europe in 2014. That said the travel agents would now be able to sell the most exciting European tour that would require them to do least amount of planning.

The innovative concept is likely to be welcomed by the first-time travelers, the young explorers and Europe lovers. It would cater to the growing need of the Indian traveler to explore renowned European destinations, as it brings on plate a hassle-free booking process and the opportunity to access numerous places by breaking out of the packaged travel plans.

In addition, Busabout is part of a small group of companies that share the same attitude. HAGGiS Adventures pioneered the budget backpacker experience in 1993 with their award-winning trips through Scotland, Cornwall and Wales with their passionate local Guides. In 1999, Shamrocker Adventures started running the same style of trips throughout Ireland with their equally world-famous 100% Irish Guides.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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