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The Hotel Show 2012 opens in Jeddah

The Hotel Show Saudi Arabia inaugurated by His Excellency Dr. Hani Abu Ras.Show brings together 120 exhibitors from 24 countries representing various supply chains of the hospitality sector across the Middle East and beyond

JEDDAH – His Excellency Dr. Hani Abu Ras, inaugurated The Hotel Show Saudi Arabia at the Jeddah Center for Forums and Events in Jeddah, Saudi Arabia. Held under the patronage of HRH Prince Sultan Bin Salman Bin Abdulaziz Al Saud, President & Chairman of Board of Directors of SCTA, the Hotel Show Saudi Arabia will run till November 19 [5 Muharram]. It is spread across 8,500 sqm of space and boasts an impressive array of products and services for the hotel and hospitality industries, including: food & beverage, technology, operating equipment and supplies, interior & design, and outdoor & resort experience.

H.E Mr. Mazen bin Mohammed Batterjee Vice President of the Chamber of Commerce and Industry in Jeddah said: “Jeddah and its existing strong potential helped in developing the hospitality sector and establishing it as the leading player in national tourism as well as across the Middle East.”

“Last year, there were 36 exhibitions and 6 summits held in Jeddah which increasingly attracted more international companies to take advantage of Jeddah’s unique proximity and business opportunities, and year after year, Jeddah has proven to be one of the strongest business hubs on the Kingdom’s map,” H.E Batterjee added.

Commenting on the opening ceremony, HE Dr. Abu Ras said: “Organizing such events, represents the essential role that the tourism industry in the Kingdom plays in increasing the number of tourists and visitors to the city hosting those events.  Realizing this fact, we are very keen on collaborating with all the government entities to increase the number of tourists and visitors coming to Jeddah which will boost the economic performance of Jeddah, thus reflecting positively on the Kingdom as a whole.

“The exhibition brings together 120 exhibitors from regional and international manufacturers and suppliers for the hospitality, catering, food & beverage industries.

Among the exhibitors are leading companies such as Al Diyafa, Aqua Panna, ILLY, McCain, Nespresso, Cotton Empire, Linen Company, Artasa, Digivalet, SIOM, and Poly Products.

The three-day show will bring together an anticipated 5,000-plus invited buyers from across Saudi’s hotel and hospitality industries, including: hotel owners, hospitality managers, food and beverage managers, catering managers, restaurateurs, and IT managers.

The Hotel Show Saudi Arabia, organised by MICE Arabia Group and co-organised by dmg events, has been established due to the success of dmg events’ world-class Hotel Show in Dubai, reinforcing HRH Prince Sultan bin Salman bin Abdulaziz Al-Saud’s long-term vision for the country’s hospitality sector.

Mr. Mohammed Al Amry, The Executive Director of the General Authority for Tourism and Antiquities in Makkah region, commented: “The Hotel Show is considered as one of the Kingdom’s most important exhibitions.” The Saudi tourism sector has seen a growth of 18.9 per cent between 2010 /2011, while the hospitality sector has been performing strongly with 157,000 licensed rooms in 2011, a number which will increase by 39,000 rooms by 2015.  Jeddah is now considered one of the busiest cities with occupancy over 65 per cent in 2011, while Makkah has recorded 18 per cent annual growth in hotel investments. According to the National Tourism Development Strategy in the Kingdom, in the period between 1431 – 1441 hijri, the investment in the tourism sector and residential units is expected to reach 97.5 billion riyals (U.S. $ 26 billion).

Mr. Elie Rizk, CEO of M.I.C.E Arabia said: “I would like to thank His Royal Highness Prince Sultan bin Salman bin Abdul Aziz Al Saud for his support in reinforcing the level of services in the hospitality sector which helped it compete against the major hotel chains around the world.

“I would also like to thank the Jeddah Chamber of Commerce and Industry, Ministry of Commerce and Industry, and related sectors for participating in this exhibition and contributing to our success.”

The Hotel Show Saudi Arabia is supported by the Jeddah Chamber of Commerce, and The Hospitality Committee, with sponsors being Nowy Styl Group & Stylis Hotel Solutions, Digivalet, Al Diyafa and Arte Vivo.

Theodore Koumelis
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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.