The marketing agreement was inked by Gal Hana, Consul, Director of Tourism for Canada and Frank Demarinis, CEO & President of TravelBrands.
TORONTO – The Israel Ministry of Tourism signed a year-long marketing agreement with TravelBrands, one of Canada’s leading travel groups, to develop an impactful campaign focused on promoting tourism to Israel from Canada. This project will focus on positioning Israel as a dynamic destination that caters to all tourism segments such cultural tourism, MICE (meetings, incentives, conferences and exhibitions), adventure tourism, culinary tourism and heritage tourism.
The marketing agreement was inked by Gal Hana, Consul, Director of Tourism for Canada and Frank Demarinis, CEO & President of TravelBrands.
“I am excited to sign this agreement with one of Canada’s largest and most innovative travel groups,” said Gal Hana, Consul, Director of Tourism for Canada. “This agreement represents the next step forward to spearhead and increase tourism and travel to Israel from Canada following these unprecedented times. We are continuing to focus on the future of a strong tourism market that will help reinvigorate the industry.”
Through this partnership, TravelBrands will develop a comprehensive campaign aimed at promoting Israel across various sectors of the Canadian travel industry. This will be accomplished through various means including, but not limited to, digital advertising, OOH campaigns and e-mail marketing.
“Israel is a one of the hottest destinations in the Middle East and has continued to show record-breaking tourism numbers year over year,” said Frank Demarinis, CEO & President of TravelBrands. “We are delighted to be working with the Israel Ministry of Tourism to amplify their reach in the Canadian travel and tourism industry and look forward to kicking off our partnership when the world opens to travel once again.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
