Since its launch, The Luxury Channel has established an enviable and deserved reputation as the key platform for news and information on luxury, working with many of the leading luxury brands and financial bodies.
The Luxury Channel, a leading multi-media platform providing compelling, high-quality videos, trend-setting online editorial and an outstanding range of high-end retail products, announces a new partnership with Global Blue, the experts on globe shopping and tourists’ spending abroad (every year, more than 35 million globe shoppers use Global Blue’s services throughout the world, purchasing goods from over 270,000 affiliated merchants).
Since its launch, The Luxury Channel has established an enviable and deserved reputation as the key platform for news and information on luxury, working with many of the leading luxury brands and financial bodies (such as American Express), and has brought some of the best brands and craftsmanship in the world to an appreciative audience. Reaching HNW consumers and the B2B sector, The Luxury Channel provides partners and sponsors with a multi-platform, luxury-focused distribution channel through its television and online magazine portal.
Global Blue, meanwhile, has created two powerful, targeted media platforms in which merchants can advertise to international audiences at a fraction of the cost of conventional channels. Firstly, SHOP magazine is the globe shopper’s shopping bible, with over 3.8 million produced and distributed across 28 countries in 2013. With first-class editorial and features in two formats – Luxury and Style – there’s even more opportunity for merchants to target their audience, as the magazine enables globe shoppers to quickly and easily see what local merchants have to offer. There is also the Global Blue website, which establishes a never-ending dialogue with customers by offering a number of mobile applications that will literally guide globe shoppers to merchants’ doors, and support them in saving money using Tax Free Shopping.
The Luxury Channel and Global Blue will now be working in partnership to create a website with the best of both companies combined – from films to fashion features, from interviews to in-depth focus on the latest must-have. Together they’ll cherry pick the best films and editorial to curate a website that combines beauty,opulence & style; it’s where luxury brands belong.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
