Aurora at The Shard Edit.
ScentAir’s tailored scent solution has enhanced The View from The Shard themed experiences, delivering an increase in visitor numbers and a 30% rise in dwell time
LONDON, UK – The View from The Shard is working with scent marketing expert ScentAir to complete its all-encompassing themed experiences for visitors at the top of London’s tallest building.
ScentAir, which has a track record of enhancing customer experiences for over 25 years, and works with clients including Marriott, The White Company, and IKEA, has hand-picked key seasonal fragrances that complement and enhance the unique experience at The View from The Shard.
The first theme began in the summer of 2021 with ‘Avant Garden’, based on a summer garden accented with floral scents. For the winter months, ScentAir delivered a Nordic-inspired cranberry, apple and marmalade scent for The View from The Shard’s Aurora experience. These experiences have resulted in an uplift in visitors to The View from The Shard, together with a 30% increase in dwell time.
Iain Rogers, Head of Operations at The View from The Shard says “As a premium visitor experience, we chose to work with the leading scent marketing experts in the UK. ScentAir has proven to be highly adaptable and innovative in delivering a fragrance solution to meet our unique requirements.”
Luke Reilly, Head of Sales at The View from The Shard adds: “As the UK’s tallest building, we have a breath-taking view, but what better way to enhance this magical experience than adding a specific seasonal scent for our visitors to enjoy. It has had a dramatic effect on our visitor experience and resulted in more time spent in the venue. It’s fantastic to match our themes with incredible scents.”
Joanna Riordan, ScentAir’s (UK) Head of Customer Experience added: “This is such a prestigious venue to demonstrate the benefits of scent marketing, and we are delighted to partner with a team who are so creative. We are proud to demonstrate how our scent delivery solutions and fragrance expertise are able to enhance this unique landmark.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
