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Tourico Holidays expands its direct connect network of car rentals

Leading travel wholesaler offers global, real-time car rental selection.

ORLANDO, FLA. – Tourico Holidays, a global leader in wholesale travel brokerage, announced that it has expanded its network of Direct Connect car rental partners to over 18 branded chains – covering more than 100 countries. Clients can now search in real-time by city or by airport and view the locations of available cars on a map – while filtering by supplier, vehicle type, transmission, and amenities.

As a result of Tourico Holidays’ aggressive Direct Connect initiative, its travel distribution clients now have access to live pricing and booking data for car rental services around the world. Clients also have greater visibility into last-minute inventory as well as flash-sale pricing and other promotions.

“Tourico offers the most comprehensive car rental inventory on the planet with real-time booking capabilities,” said Ofir Cohen, Executive Vice President of Activities, Transfers, and Car Rentals for Tourico Holidays. “By expanding the number of direct connect relationships with car suppliers, our clients can sell or package a variety of rental options, regardless of location – and with the confidence that they are getting the most up to date prices and availability.”

Tourico works with leading car rental brands – including Hertz, Avis, Enterprise, Budget, and Alamo – as well as local, privately owned rental businesses. Its diverse inventory and partnerships, allow consumers to find exactly what they are looking for, whether it is a full-size with a ski rack, or a compact car with a baby seat and GPS. Tourico clients can also book their choice of payment options – from all-inclusive programs, to pay-by-the-mile. Cars can also be bundled with other travel products – like hotels.

“Our car rental offering is designed to offer the best of two worlds,” Cohen said. “We provide the intimate, personalized options that allow every client to find precisely the car they want, and the massive inventory that our clients can access at any time to book and bundle with any of our other travel offerings.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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