The travel industry’s nonprofit rebrands, expands membership options and shares its vision for sustainability in the post-pandemic world.
As travel begins its recovery from the global pandemic, Tourism Cares, a 501(c)3 nonprofit, unveiled a new vision to a more sustainable and thriving future to better support the evolving needs of the people and places of travel.
Since its founding nearly 20 years ago, Tourism Cares has united the travel industry and mobilised it to create needed change. As a result, the organisation has furthered not only sustainability goals, but direct economic benefits for communities around the world.
To reflect its refreshed organisational approach to meet travel’s new sustainability challenges, it collaborated in a rebranding initiative and developed a new logo to complement its renewed positioning.
In its role as a catalyst for cross-sector cooperation within the travel industry, Tourism Cares expanded its membership categories to allow individual travel professionals to join.
"It’s a powerful new direction”, said Robin Tauck, Chairwoman of Tourism Cares. “We know that a large population of travel professionals are fueled by their passion to work in this industry and by the opportunity to use their work to make a positive change in the world. By uniting this great industry around sustainability, we deliver on a collective mission for meaningful and responsible action by corporations, foundations, businesses, and individuals. We welcome all to join us.”
Travel professionals can join Tourism Cares by making an annual $99 USD donation, which provides access to education platforms, professional development, consulting, and registration to Tourism Cares signature programs. More information is at www.tourismcares.org/professional-membership.
Tourism Cares CEO Greg Takehara said the organization’s focus on sustainability has expanded from assembling volunteer opportunities domestically to include models for global involvement and investment in social and environmental impact organizations. “As a result, we launch and participate in initiatives that support meaningful and responsible practices while also providing direct economic benefits, through tourism, for local communities around the world. In addition to fostering collaboration, we provide tools and resources that are creating the foundation for new models of tourism.”
“Our legacy has evolved to create positive social, environmental, and economic impact for the people and places of travel,” he said. “Our updated branding reflects a refreshed vision for the future and a renewed and strengthened commitment to come together as a global community.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.