After creating an account, users can select favourites, plan their stay, share their itinerary and get personalized recommendations to enhance their visit.
MONTREAL – As a leader in digital strategies, Tourisme Montreal has just launched an innovative mobile app called My Official Montreal City Guide. It was designed to assist leisure and business tourists visiting Montreal.
After creating an account, users can select favourites, plan their stay, share their itinerary and get personalized recommendations to enhance their visit. Specifically, the app will offer users an engaging and authentic Montreal experience by pointing them to museum exhibitions, guided tours, tourist attractions and restaurants.
"Launching this app is the final step in a broader undertaking to overhaul our digital platforms. Tourisme Montreal began this innovative and ambitious project in 2015 to improve the overall experience for tourists, from the planning stage right through to their stay. We believe that a positive visitor experience will translate into concrete economic benefits for our members and Montreal's entire tourism industry. With several components of our new ecosystem built on cutting-edge technology, Tourisme Montreal is placed to the forefront of digital innovation," said Daniele Perron, Vice-President, Marketing, at Tourisme Montreal.
One of the platform's most innovative components is a recommendation feature that uses machine learning to enable differentiated and personalized marketing. Concretely, it pushes contextualized content to users in real time, based on their profile, interests and itinerary. As Tourisme Montreal's first incursion into artificial intelligence, the solution, which was developed by Cossette, Tourisme Montreal's technology partner, confirms the organization's position as one of the most innovative players in the tourism industry.
Tourisme Montreal is also encouraging Montrealers to download My Official Montreal City Guide. The app promises to help them get more out of their city and become better ambassadors for the destination. Tourisme Montreal's My Official Montreal City Guide app is compatible with Android and Apple operating systems.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.