Latest News
HomeRegional NewsTravel agents to boost engagement through targeted SMS marketing next year

Travel agents to boost engagement through targeted SMS marketing next year

Survey reveals 65% of consumers deem text message alerts from their travel agent important and invaluable.

Travel agents should go ‘back to basics’ and turn to the humble SMS as part of their 2018 marketing strategy in order to drive sales, engagement and loyalty according to bulk SMS provider, Voodoo SMS, based on a recent survey which shows that a staggering 65% of those questioned would be lost without text message notifications from their travel agent.

Voodoo SMS say that their survey to over 2,000 consumers revealed that a staggering 84% read all text messages received, and 70% read them within 5 minutes of them being sent.

When asked if they’d ever acted on a specific promotion or offer by text, 61% expressed they had, with the survey also highlighting that three quarters of those surveyed had willingly provided their mobile number to businesses. 

65% agreed that a text message service from their travel agent was both important and informative, beating employment and job seeker alerts.

Gareth Davies, Managing Director of Voodoo SMS, says that next year, travel agents could really enhance their service offering with targeted, complimentary and helpful marketing campaigns; “The humble SMS being used on an everyday, conversational basis has long gone. This is why we’re seeing businesses of all sizes integrating SMS into their marketing strategy in preparation for 2018; receiving a text is now a bit of a novelty and the curiosity over who sent it and what it says allows businesses to deliver targeted messaging directly to existing and future customers.

"Travel agents in particular could really benefit from a slick SMS service in order to enhance the customer experience of booking their holiday with them and being kept up to date."

News Editor - TravelDailyNews Media Network | + Posts

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.