Travel interest to Ibiza as a whole increased by 19 per cent over the same period. Searches were for a hotel stay until the end of November (until the 23rd November for the comparison group).
LONDON – Hotel searches to San Antonio have increased by 47 per cent following last night’s episode of the The Only Way Is Essex. Searches to the island as a whole increased by 19 per cent, according to hotel comparison website trivago.co.uk.
The first episode of the show’s thirteenth season was shot on the Balearic island of Ibiza, including various venues around the party capital San Antonio. When searches made on Wednesday 8th October were compared to searches made on the same day the previous week (Wednesday 1st October), travel interest to San Antonio increased by 47 per cent.
Travel interest to Ibiza as a whole increased by 19 per cent over the same period. Searches were for a hotel stay until the end of November (until the 23rd November for the comparison group). The data is based on UK platform visits from 80 million global monthly users.
Denise Bartlett, UK Public Relations: “It is not uncommon for television programmes to spark an increase in travel interest, as the showcased destination is portrayed in a favourable light. Reality TV shows such as The Only Way is Essex typically focus on the best beaches, clubs, bars and restaurants, encouraging viewers to take this one step further and start searching for hotels online.
After reality programme Made in Chelsea was filmed in New York City, travel interest to the city rose by 27 per cent. 47 per cent is a large increase but not surprising considering San Antonio’s reputation as a party resort, which is fitting for fans of The Only Way Is Essex.
With winter fast approaching, travellers may want to visit this month to enjoy the last of the warmer temperatures and take advantage of cheaper hotel rooms. One night in San Antonio will cost an average of £55 this October, which is a 56 per cent decrease from an average of £126 per night during August 2014.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
