Ten airlines participating: Air Canada, Austrian, Brussels, Cathay Pacific, Emirates, Etihad, Lufthansa, Qatar, Swiss and United; Displaying targeted UPAs to improve conversion and upsell.
NEW YORK – Travix, a leading online travel company operating 35 OTA websites in 29 countries announced the launch of its pilot with Routehappy Hub. The integration moves flight shopping on Travix websites away from just price and schedule by incorporating compelling and targeted airline product information and media like photos and videos in a standardized content format called UPAs (Universal Product Attributes) from Routehappy Hub into its flight search results and upsell offers.
Routehappy, the merchandising content platform for flight shopping, is powering creation and distribution of airline rich content on Travix websites from Routehappy Hub, displaying rich product information from ten airlines, with more to come. Initial launch airlines are: Air Canada, Austrian, Brussels, Cathay Pacific, Emirates, Etihad, Lufthansa, Qatar, Swiss and United. The initial integration is on CheapTickets.nl, .de, .be and .ch websites with UPAs displayed in English, German, French and Dutch.
Travix has begun testing of Routehappy-powered UPAs in live flight search results with customers, with further testing of premium economy and fare family upsell offers coming in early 2017. The participating launch airlines are sharing comprehensive product content covering their worldwide schedules so customers can view compelling features like new aircraft, comfortable seats and unique food, beverage and entertainment offerings directly in their flight results while shopping, through descriptive text, photos and videos contained within UPAs.
“We’re always thinking of ways to make the flight shopping experience more informative and less commoditized for our customers. Implementing airline UPAs from Routehappy Hub on our websites is just one more way we are helping travellers make the best choices, while helping airlines showcase their value propositions,” says Travix CEO John Mangelaars.
Airline UPAs from Routehappy Hub are created with sophisticated targeting including aircraft, cabin, airport, route, time of day and fare to ensure the most relevant product content is highlighted to customers while they shop for specific flights.
“Consumers need better information when shopping for flights, and airlines need tools to differentiate and sell their unique product features. Until now, customers have found it difficult to find out about hidden gems that will be available on their flights like Lufthansa’s free live TV channel Sport 24 and Air Canada’s new 787 Dreamliner. Revealing these with highly targeted, photos and videos – that are only relevant to the flight they are searching, via UPAs from Routehappy Hub is a big step towards reinventing flight shopping,” said Robert Albert, CEO at Routehappy.
The launch of UPAs from Routehappy Hub on CheapTickets websites builds off the success Travix has had integrating Routehappy Amenities earlier this year across its 35 websites, helping consumers compare in-flight basic amenities like seat, Wi-Fi, power, entertainment and fresh food when shopping for flights.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.