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Online booking Group announces strategic partnership deal with Tiqets

Through the new Tiqets integration, users of Group’s travel platforms (including Ctrip & will be able to book thousands of experiences at museums and attractions worldwide.

AMSTERDAM – A new strategic partnership between Group, global travel service provider, and Tiqets, a leading online booking platform for cultural and leisure experiences, will provide and Ctrip users with access to the best experiences at over 4,000 museums & attractions around the world.

Key takeaways

  • Through the new Tiqets integration, users of Group's travel platforms (including Ctrip & will be able to book  thousands of experiences at museums and attractions worldwide
  • The new partnership will capitalise on the growing demand to visit museums and attractions. Data shows that, in the last year, Tiqets' bookings have soared by 364% in the UK, and 450% across the EU
  • The new partnership will enable users of Group's travel platforms – including, Ctrip and partner channels – to book a broad range of travel experiences embedded directly in the Group's sites. The partnership follows on from similar deals Tiqets has struck with the likes of Apple Maps and Makemytrip.

Both Group and Tiqets are committed to providing travellers with unforgettable experiences at the best museums and attractions across the UK, Europe, the US and the Middle East. Through this new partnership, Ctrip and customers will get instant access to Tiqets' extensive product inventory of tours, passes and tickets to over 4,000 of the best museums and attractions in Europe and around the world. Customers will also enjoy a seamless online booking experience, have access to 'skip-the-line' ticket options, and get flexible cancellation options on all bookings.

Chang Liu, General Manager of Attractions International Business, Group, said: "We are pleased to partner with Tiqets to provide our users seamless access to more attractions and activities offerings globally. Tiqets' venue partners, now featuring on our and Ctrip booking platforms, benefit from high visibility in both global and regional markets, with real-time accurate content, last-minute availability and direct-booking options in local languages and currencies."

With the easing of worldwide travel restrictions and the return of city breaks, the expanded offering comes at a perfect time for travellers to take advantage of the new partnership to explore the world's cultural hotspots. New data shows Tiqets' museum and attraction bookings across the UK and the EU have soared by an average of 400% (when comparing Q2 2022 with Q2 2021). In the last quarter alone (from Q1 to Q2 2022), museum and attraction bookings have leapt by 240% in the UK and 200% in the EU.

Tiqets President & Founder Luuc Elzinga said: "Our mission is to make culture more accessible to people across the globe, so we're thrilled to be partnering up with Group to further that mission. Thanks to our new partnership, and Ctrip users will be able to easily book the best experiences at iconic museums and attractions. We're excited to bring more ways to enjoy cultural attractions to even more people seeking out these unique experiences." 

The partnership aligns with the Group strategy to significantly enhance the availability of travel options for customers across its suite of travel platforms, and with Tiqets' mission to make culture more accessible to people all over the world.

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