European markets show no fall in searches or click-outs (but some evidence of increase between 25-27 July)
trivago has used its own platform data to shed light on how the government’s announcement regarding quarantine for UK visitors returning from Spain (mainland and islands) has affected search and click-outs* on the platform over the past few days. The data reveals:
- Dramatic drop in UK demand for accommodation in Spain, both in searches and click-outs
- European markets show no fall in searches or click-outs (but some evidence of increase between 25-27 July)
- Diving into markets close to Spain, we see some minimal evidence slowing of demand, but not even close to the significant drop in UK demand
UK demand for accommodation in Spain drops considerably:
- Click-outs from 25th July to 27th July fall by 36%
- Searches from 25th July to 27th July fall by 29%
European demand for accommodation in Spain remains consistent:
Looking at click-outs and searches from Europe as a whole into Spain we see a slight increase in demand:
- Click-outs from 25th July to 27th July increase by 55%
- Searches from 25th July to 27th July increase by 28%
As we home in on individual countries, the differences are less marked, but nowhere near as dramatic as the fall off from the UK into Spain. Over the three-day period from 25th July to 27th July:
- French click-outs increase by 29%
- German click-outs increase by 50%
- Dutch click-outs increase by 10%
- Portuguese click-outs increase by 37%
*Click-out – when a user clicks on the “view deal” button and is forwarded to a booking site.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
