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TUI plans roll-out of concept stores throughout Europe

Consistent implementation of unified branding.

HANOVER – In the framework of creating unified international branding for TUI, the Group is planning to roll out its concept stores to more than 120 travel agencies throughout Europe. Moreover, nearly all of the around 450 TUI-owned travel agencies in Germany are to be converted into concept stores. For the time being, customers have an opportunity to experience the innovative store concept in 13 TUI Stores in Germany, including stores in Stuttgart, Dusseldorf, Berlin, and Hamburg. In Switzerland, the first TUI Store was opened in Zurich earlier this week.

“Our TUI Stores are very well received by our customers,” said Erik Friemuth, Chief Marketing Officer of the TUI Group. “Internationalising the concept is therefore a consistent move and a further pillar of our strategy of building TUI as a unified, strong brand in Europe – not just online, but also offline in our retail stores.”

Apart form an inspiring store design, supported by use of state-of-the-art technology, the TUI Stores focus their distribution activities on the Group’s own hotel and tour operator brands. Group-owned products already account for more than 70 per cent of turnover. In the long term, this proportion is to be increased to 80 per cent in Germany.

The TUI Store concept was developed in cooperation with Nest One, the Hamburg-based agency for brand experience architecture. TUI has meanwhile filed a trade mark registration for the concept.

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