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U.S. hispanics more likely to tap mobile for travel inspiration, research and booking

As research studies have shown, Hispanics are turning to their mobile devices more frequently than PC, and this is true for travel: more than half (52 percent) of Hispanics surveyed said they turn to their smartphones rather than their laptops for travel inspiration, compared to just 40 percent of non-Hispanic respondents.

SAN FRANCISCO – A new survey conducted by HotelTonight, the world’s leading hotel booking app, found that Hispanics continue to lead mobile usage when it comes to travel inspiration, research and booking. The HotelTonight survey of 1,600 US smartphone owners, ages 21-54 who have booked travel online in the past 12 months, aims to build a deeper understanding of how people, particularly Hispanics, are using mobile channels to access travel resources and information. The survey found more than half (51 percent) of Hispanics are likely to research travel plans including flights, hotels and activities on their smartphones, compared to just 40 percent of non-Hispanics, which presents a significant opportunity for the travel and lodging industries.

As research studies have shown, Hispanics are turning to their mobile devices more frequently than PC, and this is true for travel: more than half (52 percent) of Hispanics surveyed said they turn to their smartphones rather than their laptops for travel inspiration, compared to just 40 percent of non-Hispanic respondents. In addition, Hispanics who travel frequently are more likely to book a hotel using their smartphone when compared with non-Hispanic frequent travelers (65 percent vs. 57 percent). Collectively, the findings show that the majority (80 percent) of Hispanic last-minute travelers have booked a hotel room using their smartphone.

“The data supports what we already knew: the mobile revolution is changing the way we travel, with Hispanics leading this trend,” said Sam Shank, CEO and co-founder of HotelTonight. “We believe that this trend will continue to grow at a rapid pace as more people embrace spontaneity and leverage the power of their smartphone. Regardless of whether it’s an impulse stay or a planned trip, apps like HotelTonight provide a great way for scoring a deal for the discerning spontaneous traveler.”

The survey also found that the majority (68 percent) of Hispanics consider themselves “very” or “somewhat spontaneous,” and among Hispanic millennials, more than two-thirds (76 percent) identified as such. More than half (57 percent) of Hispanic respondents also agree that last-minute travel is a great way to score a deal.

Hispanic Travel: Additional Facts and Preferences
In addition, the survey found:

  • 70 percent of Hispanics have booked a hotel room within a week of arrival in the last year, and 16 percent booked same-day.
  • The majority of Hispanics (57 percent) favor spending money on travel vs. purchasing items.
  • Hispanic millennials are more likely to spend a single night in a nearby city once a week or more when compared with non-Hispanic millennials (14 percent compared with 8 percent).
  • Hispanic frequent travelers are more likely to book a staycation in their city or a nearby city within 24 hours of their trip, when compared with non-Hispanic frequent travelers (44 percent compared to 33 percent).
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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