The UK remains one of Australia’s largest spending markets.
The Australian Export Tourism Council (ATEC) welcomed Tourism Australia’s innovative new campaign targeting UK visitors which draws on the strengths of one of our national treasures.
“Australia has had a long and strong connection with visitors from the UK and the new ‘Matesong’ campaign will help to strengthen that bond,” ATEC Managing Director Peter Shelley said.
“Putting Australia in front of the British audience at a time when everyone is watching is a masterstroke in timing that will provide great exposure for our destination."
“We have so many assets – from our beaches to our wildlife, our food and wine – and TA’s latest campaign featuring the much loved Kylie Minogue uses one of our great human assets to remind Brits of our strong connection."
“The UK remains one of our largest spending markets and despite a softening which has coincided with the Brexit uncertainty, it will continue to be a valuable source for our industry in the coming decade."
“This campaign will remind Brits they can retreat from the cold of the English winter and the turmoil of political uncertainty to our ‘sun-drenched’ destination where they are always warmly welcomed.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
