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Avis Budget Group, Inc. announced a new partnership with JetBlue Airways. The new agreement, effective November 10, will provide millions of TrueBlue members the opportunity to earn TrueBlue points from Avis and Budget rentals. In addition, Avis Rent A Car and Budget Rent A Car rental offers, products and services will be marketed to TrueBlue members on JetBlue’s official Web site, jetblue.com, through emails and in-flight opportunities. JetBlue serves more than 23 million customers annually.
"We are thrilled to align our brand loyalty efforts with JetBlue Airways," said Thomas M. Gartland, executive vice president of sales, marketing and customer care for Avis Budget Group. "This partnership will enhance the value proposition for JetBlue’s customer loyalty program and bring us incremental business at the same time."
To celebrate the new partnership, Avis and Budget are offering TrueBlue members additional savings and bonus points on qualifying rentals at participating airport locations in the United States and Canada. From November 10, 2010 through February 28, 2011, customers can earn triple TrueBlue points on Avis and Budget car rentals.
"JetBlue is constantly seeking out new partnerships with iconic brands like Avis and Budget that are meaningful to our customers," said Dave Canty, director of loyalty marketing for JetBlue Airways. "It’s another way of being true to our customers by adding value to our TrueBlue program and providing more ways for members to earn points and enjoy discounts. These trusted providers are an extension of the JetBlue Experience on the ground, allowing customers to save money on their car rentals and earn TrueBlue points with Avis or Budget."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
