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FastBooking, the global provider of advanced internet booking systems and e-marketing solutions for the hospitality industry announced today the signature of a distribution agreement with Kayak.com for the integration of FastBooking’s portfolio of 3700 hotels on all global versions of Kayak.com (American, British, French, Indian, Italian, Spanish, German).
With this new agreement FastBooking is pursuing its active distribution partnership strategy with major travel experts and portals in order to provide its hotel partners with extended on-line visibility and additional selected distribution channels.
Since beginning of 2008, Kayak.com displays real-time room availability and rates of the FastBooking hotels to the visitors using Kayak.com to search for accommodations. Users choosing to book one of these hotels are redirected to FastBooking.com to proceed to the on-line reservation in 27 languages, with no pre-payment or service fees. FastBooking.com features much additional information about the hotels such as reviews and marks from previous hotel guests, up to 35 photos and professional videos allowing visitors to make their choice in total transparency and confidence.
Alain Hirschfeld, Deputy Director Business Development of FastBooking comments: “We are delighted about this new agreement as part of our distribution program dedicated to increase brand awareness and revenue of our hotel clients. With more than 35 Million visitors per month Kayak.com is one of the most popular travel search engines in the world. It represents a huge booking opportunity for the FastBooking hotel partners capturing an international clientele whose average basket is known to be high”.
With ever increasing sales volume generated by its B-to-C distribution programs (+46% in 2007 as compared to 2006), FastBooking continues to develop this activity for the benefit of its hotel partners. Strategic alliances with key community websites, travel search engines and price comparators remains one of its priorities to extend its market presence worldwide.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
